On Tuesday 23 June the first Polish spa professionals were awarded with the Certificate of Spa Supervision, awarded by the International Spa Association (USA). This certificate confirms the knowledge in Spa Supervision and at the same time opens the doors …

For some time we have had a separate website for the European division of HSMAI in the pipeline, in addition to the national chapters – plans that finally materialise with our launch of hsmai.eu, albeit hosted on hsmai-europe.com.

We’ve decided …

LONDON, UK — In a Cannes first, the Obama for America presidential campaign, created by the Obama for America team, scooped the Grand Prix in both the Integrated and Titanium categories.

The Titanium category, which seeks to celebrate ideas that …

LONDON, UK — The adland legend Charles Saatchi is to produce a new book answering 200 questions put to him by journalists, critics and members of the public.

According to the publisher Phaidon, the notoriously reclusive Saatchi will answer the …

OSLO, Norway — HSMAI Chapter Norway’s breakfast meeting on social media last Tuesday was a success, spurring members and other attendants, as well as the Norwegian chapter itself, to explore the Web 2.0 possibilities.

The 45 attendants were met with …

… But still above zero.

According to the data from the Main Statistical Office, Polish economy is still growing and is one of very few green spots on the map of Europe (hence the above colourisation), the economic situation considered.…

TRAVELERS at the Liverpool Street Station in London were surprised one morning last January when several hundred commuters, rather than scurrying onto their trains, started dancing.

A day and a half later, the routine, captured by hidden cameras, showed …

Long after most other consumer goods companies were getting detailed reports on how their products were selling, giant perfume makers like Estée Lauder, l’Oréal and Coty operated mostly by intuition.

While they might know that orders from a retailer …

Selling isn’t the province of one department. Here’s how to get the entire company stumping for the cause.

Gifted salespeople — those silver-tongued closers who can peddle saltwater to castaways — are the lifeblood of many a small company, though …

In Context Solutions wants to revolutionize how packaged goods companies test their marketing strategies.

Consumer packaged goods companies like ConAgra and SuperValu spend several hundred million dollars each year on “virtual” market research. Rather than pay, say, 500 people to …