Perfumers Breathe in Sales Data

Long after most other consumer goods companies were getting detailed reports on how their products were selling, giant perfume makers like Estée Lauder, l’Oréal and Coty operated mostly by intuition.

While they might know that orders from a retailer were down, they could not track what was selling and what was not. They did not know who was buying what perfume.

Read more at the NYT