Sales Effort On Steroids

Selling isn’t the province of one department. Here’s how to get the entire company stumping for the cause.

Gifted salespeople — those silver-tongued closers who can peddle saltwater to castaways — are the lifeblood of many a small company, though finding and keeping them can be a real challenge. Here’s a thought: What if, with a little training and persistence, all staffers — regardless of task or tenure — could contribute to the sales effort?