Social media = free ads?
22 June, 2009 by HSMAI Newsdesk
Filed under Marketing, News items
TRAVELERS at the Liverpool Street Station in London were surprised one morning last January when several hundred commuters, rather than scurrying onto their trains, started dancing.
A day and a half later, the routine, captured by hidden cameras, showed up during a break in the reality television show “Celebrity Big Brother.” The seemingly spontaneous performance turned out to have been an advertising stunt for T-Mobile, a wireless telephone network that used it for a campaign built around the slogan “Life’s for Sharing.”
