Downturn good for expansion

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The Polish hospitality magazine Hotel Profit just announced its plans of expansion. From September 2009 it will be available also in English, and published in the entire CEE region.

For the last four years this hospitality B2B monthly was focused only on the Polish market, which is reasonably big, in an Eastern Europe scale, but the aim was to create media addressing issues of importance for the entire region, according to a press release issued by the company today.

One good example is VAT value, which is now lower than EU stipulated by regulation, and has to be increased during the next few months, which would certainly not help hoteliers in these difficult times. The best example is Lithuania, where the Government increased VAT from five percent to 19, causing serious problems for the domestic hospitality industry.

Poland is currently on the same track, and although the Ministry of Treasury declared there will be no change in VAT this year, there is widespread fear for 2010, as the change would be rather big, from current seven percent to 22.

Thanks to its partnership with renowned institutions, such as the Cornell Center for Hospitality Research, Hospitality Financial & Technology Professionals, STR Global or International Spa Association, Hotel Profit is able to offer the highest class know-how, resources and professionalism.

Starting with September issue, Hotel Profit CEE will be distributed on-line to about 1500 professionals from Central Eastern Europe. After reaching a reasonable amount of subscribers, a printed, paid version of the magazine will be made available, too.

“The first idea about new opportunity came during last year’s International Hotel Conference in Rome,” recollects Daniel Lukaszewicz, Managing Director and co-founder of Concept Media, the publisher of Hotel Profit CEE. “We were talking to hospitality professionals and a lot of them were asking about the publication, which would cover hotel management related issues in the area,” he says in today’s press release.

Initially Hotel Profit CEE will be available in a digital flip-version, free of charge.

“We decided to go for an on-line publication, as it is more effective, easier to use and quickly delivered,” explains Dagmara Ziemiaszewska, Hotel Profit CEE’s editor-in-chief. “We hope to gain a reasonable amount of subscribers within a few months before preparing a printed version,” she adds.

What we already know for sure, is that part of the October edition will be printed, as Hotel Profit CEE will attend the International Hotel Conference in Venice, which the magazine is sponsoring. Magazine representatives will also take part in one of the discussion panels, focused on investment opportunities in the region’s hospitality business.

Concept Media, the Hotel Profit CEE publisher, also organises conferences and seminars addressing the Polish hospitality industry, but also considers organising an investment conference: Hospitality in Central Eastern Europe, which would be logical continuation of the company’s magazine expansion in new markets.