You could be a Certified Revenue Management Exec

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Ingunn Hofseth, president, HSMAI Europe and HSMAI Chapter Norway.

This week’s conferences in Oslo and Stockholm featured an introduction to Revenue management confirmed the need for an international certification within that field – regardless your chain affiliation or nationality. The programme, originally developed in the U.S., is currently adapted and tailored for European needs, to be launched on this website in a couple of weeks.

The global financial recession has brought about challenges we need to address, as tourism and business travels alike have taken a downturn, calling for increased focus on maximising business opportunities and revenue management.

HSMAI's book on revenue managementWe also need to take a closer look at marketing, and to establish how to get the most out of each penny spent, thereby improving margins. Interestingly, we see how the two Special Interest Groups Revenue management and Travel Internet marketing overlap in that respect, which is why we’ve decided to launch the two first. But we acknowledge national differences, introducing both national and pan European SIG’s.

However, we go even farther:

With seminars and the Certified Revenue Management Executive programme we wish to enable our members to optimise income for just their businesses, and it really doesn’t matter where you are, as webinars will be used extensively, both in this particular area of interest and others. What better way to maximise income, than to save both time and money?

All webinars will be held in English and in a number of European languages.

Thanks a lot to all those who have contributed to a memorable and instructive week – and to HSMAI Global’s president and CEO Bob Gilbert, who toured the Norwegian and Swedish capitals with us this week.

A peaceful and enjoyable weekend to one and all!

Ingunn Hofseth
President and CEO
HSMAI Europe