KLM Royal Dutch Airlines festively launched its new Economy Comfort zone this week, with a spectacular “gliding act” performed by the magician Ramana at Amsterdam Airport Schiphol. Ramana’s act ties in with KLM’s new advertising campaign “Choose Your Personal Kind of Comfort”, which features passengers sitting on invisible seats, seemingly floating on air. The new Economy Comfort zone offers passengers a greater range of seating comfort in Economy Class, according to a press release issued by the airline.
A seat in the new Economy Comfort zone offers passengers up to 10 cm more legroom and allows them to recline twice as far as a standard seat. Economy Comfort passengers will also be able to disembark first, because the zone is in the front section of the Economy Class cabin. The service and meals in Economy Comfort are the same as those in Economy Class. Every day, KLM will have more than 1,500 Economy Comfort seats available.
With Economy Comfort, KLM extends its range of seating comfort options for passengers travelling Economy Class. Passengers could already opt for seats with extra legroom and for a seat in a row of two. This new alternative reflects KLM’s pledge to fulfil the changing needs of its customers, one of which was the call for more comfort options in Economy Class.
The nominal fee for an Economy Comfort seat will range from EUR 80 to EUR 150 for a one-way trip, depending on the distance covered. Flying Blue Platinum members and passengers flying on a fully flexible Economy Class ticket can reserve Economy Comfort seats free of charge. Flying Blue Gold members will get a 50 percent discount and Flying Blue Silver members will get a 25 percent discount.
Once passengers have booked a ticket, they can reserve an Economy Comfort seat via the “Manage My Booking” tab on the KLM website from 90 days before departure. Bookings can also be made via telephone reservation or at the ticket offices (except Amsterdam Airport Schiphol) or when passengers check-in on the KLM website. Economy Comfort seats can also be booked at the airport, via the self-service kiosks or at local customer service desks (that too except Amsterdam Airport Schiphol).
Photo: KLM Economy Comfort Zone in a Boeing 777.