They keep telling us not to judge the book by its cover, but we’re all mere humans, easily seduced by an inviting exterior, rendering appearances all the more important. Granted most people would be reluctant to revisit a restaurant if the impression made on a website corresponds poorly with the experience, once there, but wouldn’t it be fair to assume that an inviting place is more likely to deliver than one paying less heed to its appearance?
German design website Smashing Magazine recently ran a showcase of select restaurant and bar websites from around the world, included that of the French lounge Le 28Thiers (as seen above), which comes highly recommended. Please go have a look-see yourself. You might just get an idea or two!