DUBLIN, Ireland—The Irish hotel market has been one of the most challenged in Europe, with heavy discounting being the order of the day. To help recalibrate the industry to be more focussed on delivering a revenue maximised approach, top US expert Jeffrey Osborne CRME led a one day seminar in Bewley’s Hotel, Dublin 4 last Monday.
The seminar was part of a four-city-tour by Jeffrey, who also presented in Belfast, Oslo and London (of which the latter takes place today), and the delegates in attendance were treated to numerous practical examples and tips from a speaker with a wealth of inside knowledge in Revenue Management tips. Text continued below photograph.
Osborne stressed to the attendance the need to adopt a more strategic perspective on price setting and one that was rooted in a better insight into the buying patterns of different hospitality segments. There was a very positive feedback from delegates to the presentation and also keen interest in the roll-out of the Certified Revenue Management Executive programme to Europe. In fact it is anticipated that the first Irish CRMEs will be graduating very shortly!
A globally renowned resource
Mr. Osborne CRME, founder and CEO of Intelligent Hotels, Inc., has been recognised worldwide for his cutting edge, results driven, approach to the design and implementation of systems that enable hotels to maximise profits through savvy revenue management. Using the expertise developed during a 25-year hospitality career, involving corporate, operational and revenue management positions, Jeffrey Osborne has successfully put his results-driven strategies to work for independent and branded hotels and resorts throughout North America and overseas.
Top photo: Mr. Jeffrey Osborne CRME giving a lecture on Revenue Management in Dublin.
Middle photo: This article’s author, Mr. Alex Gibson, Director of the Board, HSMAI Ireland, and Mr. Jeffrey Osborne CRME, CEO of Intelligent Hotels, Inc. at the Revenue Management Workshop in Dublin 29 November 2010.
Bottom photo: The attendants at the Dublin Revenue Management Workshop took a keen interest in the roll-out of the Certified Revenue Management Executive programme to Europe.