SAS (Scandinavian Airlines System) was named Norway’s Travel Marketer of The Year in a landslide during last week’s HSMAI Awards in Norway’s capital, Oslo, followed by entertainment and mingling, both in the theatre itself and, later on, the nearby Grand Hotel.
Representatives from the airline entered the stage not once, but seven times during the awards night, with a turnout of more than 500 festive participants from all parts of the country’s travel and hospitality industry. With a solid and steadfast marketing strategy SAS secured first prize in the categories for mixed media and single media campaigns, Internet advertising and TV commercials, in addition to honourable mention in printed advertising.
Add to that the airlines’ customer proximity, setting an example for the entire industry, by effective use of social media in its handling of crises, and the jury was left with no option but to name SAS Norway’s Travel Marketer of The Year 2010.
Our warmest congratulations to SAS, whose impressive victory was very well deserved indeed.
Photo: Master of ceremonies Nicholas E. Carlie (centre) surrounded by a select number of SAS representatives, among whom head of marketing Camilla Forberg (left), in Oslo’s Dizzie Show theatre. Photographers: Catharine Wandrup/Knut Joner