HSMAI Europe and STR Global form partnership


As briefly mentioned in a report last week, STR Global, the leading provider of market data to the world’s hotel industry, and HSMAI Europe have signed an agreement to work more closely together and support HSMAI Europe and its members.

“We are delighted to partner with HSMAI Europe and provide our hotel market data and knowledge to HSMAI and its members”, commented Elizabeth Randall, managing director of STR Global, adding “I am personally excited to join the European advisory board of HSMAI Europe and help shape the future of the organisation”.

“We have selected pre-eminent STR Global, as our benchmarking supplier, based on their position as leading provider in Europe and worldwide”, says Ingunn Hofseth, president of HSMAI Europe. “We look forward to work together on various events and publications, and to let the members benefit from the partnership, where applicable”.

The partnership agreement includes HSMAI Europe, STR Global and its sister company HotelNewsNow.com, the vital source of information for hotel decision makers and a division of STR. HSMAI Europe will also be present at the inaugural Hotel Data Conference Europe, which will be held 6 September 2011 in London.

About STR Global

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.