HSMAI partner d2o recently hired Bernard Ellis, whereby strengthening the force in pursuing the mission of making PMI as industrial standard in the hotel industry.
“Bernard is one of the preeminent figures in hotel technology sales and marketing in the world. He built his base in the hotel industry by holding a variety of operations and F&B positions while in school. His undergraduate degree, from the College of William and Mary, was in the heart of the hotel and tourism center of Colonial Williamsburg. He went on to get his master’s degree from Cornell’s renowned Hotel School”, d2o’s CEO Young N. Nguyen explains in an email today.
Having both industry experience and a top-notch education, Bernard began an 8-year tenure at Micros, first in product management for its fledgling 8500 PMS, then in sales for its new acquisition, Fidelio, where he was responsible for selling the total solution of PMS, POS, Sales & Catering, F&B Inventory and Cost Control, and Back Office.
Bernard’s next role was in sales and product management at SynXis (now a part of Sabre Hospitality Solutions), where he found himself in the middle of a highly volatile and changing CRS and electronic distribution environment, and acted as one of the earliest proponents of Software as a Service to the hospitality industry. At both Micros and SynXis, Bernard had a working relationship with IDeaS Revenue Optimization (a SAS Company), where he then worked for six years as Managing Director-Americas. He doubled sales year on year for multiple years running, and hopes are high for a similar achievement at d2o.
Bernard served on the advisory board of the HSMAI Revenue Management Special Interest Group, and currently serves as president of the local Metropolitan Washington, DC chapter. He also holds both Certified Revenue Management Executive (CRME) and Certified Hotel Technology Professional (CHTP) designations.
He divides his time between Washington, DC and Rehoboth Beach, Delaware, where, on weekends, he is able to indulge his love for the ocean, cycling, kayaking, and great restaurants, and wherever he is, he enjoys books, movies, and Scrabble. Though single, he is swamped by extended family—four older siblings and forty-two first cousins. Bernard is also quite accustomed to being in a multi-cultural environment: with an American father and French-Canadian mother, he holds both US and Canadian citizenship.