LONDON, UK, 25 November 2013 — Registration is now open for this year’s Hospitality Sales & Marketing Association International Europe (HSMAI Europe) 4th Annual Revenue Management Conference, a leading event for revenue managers across Europe. The conference is scheduled for 6 February 2014, at the Jumeirah Carlton Tower in London.
This year’s conference titled “Mind the Gap – revenue management across the customer journey” focuses on the challenges revenue managers face in implementing revenue management strategies across all customer touch-points, from the hotel website, across paid-for media such as pay per click, and increasingly through customer generated social media.
Featured sessions include “Metasearch – online travel game changer, or a new step in customer ownership?” which explores the role that Metasearch sites from Google, Trivago, and Kayak are playing in online travel. The conference will also bring together senior revenue managers from across Europe, to discuss the impact that metasearch has on technology and the strategies being adopted to embrace the new customer interactions.
Educational sessions from industry specialists will focus on practical considerations in implementing revenue strategies, and will cover how revenue management systems are adapting to new data, integrating review management strategies into revenue and distribution, and how Big Data is being used to support revenue management system decisions.
“The annual revenue management conference leads the way in highlighting new developments in revenue management and distribution. This one event brings together all industry experts to discuss the practicalities of how to overcome challenges and make the best of new opportunities. We look forward to welcoming executives from around Europe to this unique event,” says Ingunn Hofseth President HSMAI Europe.
Registration can be made by following this link: http://hsmai-europe.com/2013/11/18/hsmai-europe-4th-annual-revenue-management-conference/. Early bird rates apply through 6 January.
Top photo: The Jumeirah Carlton Tower entrance, London.