79 pct believe the RM task to be fundamentally different by 2020

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In connection with a London lecture, :DORM for President – Revenue Management Professionals becoming Data Scientists and Marketing Evangelists, a survey was carried out by HSMAI Europe and Accor. Here are the results (best viewed in full-screen mode):

Photo: Frédéric Toitot, Director RM programs & careers, Global Revenue Management, Accor, shortly after receiving his CRME (Certified Revenue Management Executive) in London on 25 February 2015. Photographers: Gunnar Kopperud – Netta Nyman, Photowalk.no / Konferansefotografering.no