AUSTIN, Texas, USA — The world’s largest hospitality show, HITEC 2015 took place in Austin, TX, this week, from Monday 15 to Thursday 18 June, sporting no less than 5,500 attendees and 300 participating companies, with HSMAI abundantly present.

“To us the annual HITEC expo is a welcome opportunity to stay in touch with our partners, of whom many European,” Ingunn Hofseth, President and CEO of HSMAI Europe explains in a statement given at HSMAI partner Infor’s stand (see picture).

“HITEC (Hospitality Industry Technology Exposition & Conference) offers a unique combination of top-notch hospitality technology education, led by industry peers and experts, and an unparalleled trade show showcasing the latest products and services from over 300 companies, occupying more than 130,000 square feet, so it’s been a very busy, but extremely interesting and inspiring couple of day,” she says, continuing:

“Nowhere else can premiere hospitality professionals gather to learn and experience the technologies that continue to enhance our industry and our customers’ experiences.”

HITEC serves as a vehicle for encouraging the dissemination of the most current applications to the industry worldwide.

HITEC is a close partner of HSMAI in the Americas, annually co-locating HITEC and the HSMAI ROC respectively, for the benefit of our members.

Photo: HSMAI Europe’s President and CEO Ingunn Hofseth at HSMAI partner Infor’s HITEC stand in Austin, Texas, Tuesday 16 June 2015.