5 November 2015: Join us at HSMAI Europe 4th Annual Digital Marketing Conference at WTM in London

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Thursday 5 November 2015

Come and hear what the top leaders of Digital Marketing are thinking about the hot topics at HSMAI Europe 4th Annual Digital Marketing Conference.

For the second time the conference will take place at the World Travel Market (WTM) in London. We will be at the Platinum Suite 1 in the middle of the WTM Press centre, directly above the boulevard that is in between both exhibition halls.

09:00 – 16:00

Please note that the timing has changed.

Eventbrite - HSMAI Europe 4th Annual Digital Marketing Conference at WTM

Please note: In order to attend you need to register for the World Trade Market, too, which can be done on this page:

www.wtmlondon.com/registration/

Agenda

The moderators of the day are Terri Scriven, Industry Head of Hospitality at Google together with Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels. They will both be moderators and speakers and make sure that it will be very interactive.


cropped-header_logo.png Registration and coffee 09:00 – 09:30

ingunn_hofseth An update on HSMAI Europe and introduction of the moderators
Ingunn Hofseth, President & CEO of HSMAI Region Europe
09:30 – 09:40

riko_van_santen What does OTA consolidation mean for the hotel industry?
Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels to present and initiate a debate with the panel and the conference attendants.

Panelists:

  • Paul Mulcahy, SVP Commercial, Mövenpick Hotels & Resorts
  • Suzie Thompson, VP of Marketing, Red Carnation Hotels
  • Gino Engels, Co-founder and Chief Commercial Officer at OTA Insight
  • Ash Kapur, Chief Revenue Officer, Hotels at Starwood Capital Group

 

panel 1 final

09:40 – 10:10

team-popup-adriaan Rate parity: a brave new world or business as usual?
What are the strategies that hotel chains implement to take advantage of the new rate parity rulings and how does this impact their ranking position on the online travel agencies?
Adriaan Coppens, Co-founder & CEO at OTA Insight to share options on what hoteliers are doing to address the rate parity policy changes.
10:10 – 11:00
Vernon Hunte -- Thumbnail Vernon Hunte, Government Relations Director at British Hospitality Association (BHA) to discuss recent political, legal developments and outlook on rate parity for the industry

IMG_2756 Are you offering the best value? Whether or not to showcase rate comparison on your site. 
Jordi Serra, Founding Partner at ubiqua & 123compare.me
11:00 – 11:30

cropped-header_logo.png Visiting the Travel Tech Show and networking, followed by lunch 11:30 – 13:00

terri_scriven Programmatic simplified – how hoteliers can apply data driven practices to improve the targeting with their guests?
Terri Scriven, Industry Head of Hospitality at Google, to share best practice Phentermine 37.5mg online steps on data driven marketing and the road to more programmatic marketing.
13:00 – 13:45
velit Velit Dundar, Director of Digital Acquisition, Carlson Rezidor – Hotel Chain Case study on how to make programmatic work.

Frank Reeves_headshot_portrait_square The tipping point has occurred, your guests are mobile. How should you monetise and measure cross-device behaviour?
Frank Reeves, Founder and CEO at AVVIO
13:45 – 14:30
Stephen Williams, Sales and Marketing Director at Windward Management. Stephen Williams, Sales and Marketing Director at Windward Management
Amir Segall -- Thumbnail Amir Segall, VP International at HotelTonight

cropped-header_logo.png Coffee Break 14:30 – 14:50

riko_van_santen Metasearch on steroids – navigating the change in business models and optimising your positioning
Metas have increased in the share of distribution over the last year. Metas are moving from CPA to CPC, what is the best model to optimise your positioning and ROI?
Riko van Santen, Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels to present and initiate to a debate with the panel and the conference attendants.
14:50 – 15:50

Panelists:

  • Satyan Joshi, Business Leader Hotel Ads at Google
  • Joanna Matloka, Account Manager Hotel Chains Northern Europe at TripAdvisor
  • Nikhil Gupta, Global Head of Hotels and Car hire at Skyscanner
  • Velit Dundar, Director of Digital Acquisition at Carlson Rezidor

 

panel


terri_scriven Key take-aways and Wrap up
Terri Scriven, Industry Head of Hospitality at Google
15:50 – 16:00

Conference Partners

Avvio logo HTP

TripAdvisor logo -- BIG Ehotelier_logo_sq.com

Please note: In order to attend you need to register for the World Trade Market, too, which can be done on this page:

www.wtmlondon.com/registration/

The venue:

CANCELLATION POLICY: Cancellations received three weeks prior to the conference will receive a full refund less a 75 Euro administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded. All cancellations must be received in writing.

Photograph: Gunnar-Kopperud-Netta-Nyman-Photowalk.no