HSMAI Europe Digital Marketing webinars

We have set the following dates for the first Digital Marketing webinars:

  • First webinar on Friday 26 June at 9:30 AM (CET) by Niklas Schlappkohl, Senior Director, eCommerce at the Carlson Rezidor Hotel Group, and Chair of the HSMAI Europe Digital Marketing Advisory Board. Topic: Online Localization Strategy in Hospitality (see webinar in full here: https://attendee.gotowebinar.com/recording/2555510581483098882)
  • Second webinar Friday 10 July at 9:30 AM (CET) by Terri Scriven, Industry Head of Hospitality at Google UK and Vice Chair of the HSMAI Europe Digital Marketing Advisory Board. Topic: Focus on audience – a roadmap to programmatic (Please sign up here: https://attendee.gotowebinar.com/register/9092831786775345410)
  • Third webinar Friday 24 July at 9:30 AM (CET) by Torsten Sabel, COO, Customer Alliance, member of the HSMAI Europe Digital Marketing Advisory Board. Topic: Review and Reputation Management – Case Studies and Outlook


The webinars are free for HSMAI Europe members and will last about one hour. Separate invitations will be sent you.

The webinars will continue in September.

These are disciplines on the immediate agenda, currently under preparation for webinars:

  • Revenue Optimization
  • Innovation
  • Marketing
  • Digital Marketing
  • Resort Marketing
  • Reputation Management
  • Sales
  • Service Operation
  • Leadership Development
  • Mentor
  • Conflict Management
  • Event Marketing
  • Time Management
  • Conflict Management


A total of up to 30 webinars are to be held on an annual basis. HSMAI are very exited to bring this free offer to our members, and do hope you will find them useful.

Set the dates!

HSMAI Europe’s focus areas:

The HSMAI Model

Top photo from spectrum.consulting