HSMAI Europe Leadership Day takes place on Thursday, September 24, 2015 at Steigenberger Frankfurter Hof, Frankfurt.
The Leadership Day gives HSMAI Europe volunteers the opportunity to discuss and analyse the industry’s organisational challenges together with their peers in the hospitality industry.
The day starts with members of all HSMAI Europe Advisory Boards gathering together to discuss current trends and challenges of the industry. We also have some of the leading CEOs in the industry joining us for the Executive Think Tank in the afternoon.
The audience of the Executive Think Tank will consist of HSMAI Europe Advisory Board members, HSMAI leaders, staff and sponsors. This event is by invitation only and we aim to be around 50 participants altogether.
The moderator for the Executive Think Tank will be Peter O’Connor, Dean of Academic Programmes at ESSEC Business School.
Steigenberger has become one of our great supporters and is sponsoring the event for HSMAI Europe. We all have to cover our own accommodation and travel expenses, however.
Paul van Meerendonk from IDeaS and the Vice Chair of the HSMAI Europe Revenue Management Advisory Board will be the moderator for the HSMAI Europe Leadership Day.
|09:00 – 10:00||Registration and coffee|
|10:00 – 10:15||Welcome & Update from HSMAI Europe||Ingunn Hofseth
President & CEO, HSMAI Europe
|10:15 – 10:40||Sales Update
Requirements for the Sales Manager 2020. Learn why our sales people will have to transform to keep up with a rapidly-changing digital world.
General Manager – Distribution, EMEA & ASPAC, Marriott International and member of the HSMAI Europe Sales Executive Advisory, will be interviewed on stage by Paul van Meerendonk, Senior Manager – Advisory Services, IDeaS and Vice Chair of the HSMAI Europe Revenue Management Advisory Board.
|10:40 – 11:05||Digital Marketing Update
Should Content Marketing Strategy not be at the heart of any customer-driven businesses moving forward, delivering highly relevant and personalized content to new, existing and potential consumers to drive conversion?
VP Digital Marketing, Carlson Rezidor Hotel Group
|11:05 – 11:25||Coffee break|
|11:25 – 11:50||Revenue Management Update
Hear why commercial data scientists are moving up the corporate ladder fast, what are the current trends and challenges. From big data to distribution issues and technology challenges.
|Lennert de Jong
Commercial Director, citizenM Hotels and Chair of the HSMAI Europe Revenue Management Board
|11:50 – 12:15||Ways for Hoteliers to grow business through Google||Stefan Trienen
Head of Business Development, Google Travel Products, will be interviewed on stage by Michael McCartan Managing Director, EMEA, Duetto
|12:15 – 12:45||New Advisory Board on Service Operation
Why customer service is the new marketing – The power of the consumer. See how TripAdvisor has used customer feedback to develop their products and how you can engage better with your customers through TripAdvisor.
Territory Manager Germany, Austria & Switzerland, TripAdvisor
|12:45 – 13:45||Lunch|
|13:45 – 14:00||Update on HSMAI in other regions||Robert A. Gilbert
President & CEO
|14:00 – 15:00||Break into groups (by table) to brainstorm on questions for the Executive Think Tank|
|15:00 – 17:30||HSMAI Europe Executive Think Tank
No hiding possible, no question taboo, interactivity with the room a must. A first ever ‘on stage think tank’ with a few exclusively selected invited CEOs and Executives from leading European hotel and travel companies.
|Moderator: Peter O’Connor
Dean of Academic Programmes, ESSEC Business School
|17:40 – 18:00||Conclusion of the educational part & summary of the morning session||
Steven J. Stout, CAE
|19:00 – 19:45||Drinks|
|19:45 – 22:00||Dinner|
A special thank you to our partners for this event:
Steigenberger Frankfurter Hof
60311 Frankfurt am Main, Germany
For more information please contact Kaisla Saastamoinen, PA to CEO & President / Coordinator, HSMAI Europe: +44 7714 208494
Photo: The Steigenberger Frankfurter Hof in Frankfurt, Germany (photograph from Becker’s Travel).
Posted 27 July 2015