24 September 2015: The HSMAI Europe Leadership Day, Frankfurt

HSMAI Europe Leadership Day takes place on Thursday, September 24, 2015 at Steigenberger Frankfurter Hof, Frankfurt.

The Leadership Day gives HSMAI Europe volunteers the opportunity to discuss and analyse the industry’s organisational challenges together with their peers in the hospitality industry.

The day starts with members of all HSMAI Europe Advisory Boards gathering together to discuss current trends and challenges of the industry. We also have some of the leading CEOs in the industry joining us for the Executive Think Tank in the afternoon.

The audience of the Executive Think Tank will consist of HSMAI Europe Advisory Board members, HSMAI leaders, staff and sponsors. This event is by invitation only and we aim to be around 50 participants altogether.

The moderator for the Executive Think Tank will be Peter O’Connor, Dean of Academic Programmes at ESSEC Business School.

Steigenberger has become one of our great supporters and is sponsoring the event for HSMAI Europe. We all have to cover our own accommodation and travel expenses, however.


Paul van Meerendonk from IDeaS and the Vice Chair of the HSMAI Europe Revenue Management Advisory Board will be the moderator for the HSMAI Europe Leadership Day.

09:00 – 10:00 Registration and coffee
10:00 – 10:15 Welcome & Update from HSMAI Europe Ingunn Hofseth
President & CEO, HSMAI Europe
10:15 – 10:40 Sales Update
Requirements for the Sales Manager 2020. Learn why our sales people will have to transform to keep up with a rapidly-changing digital world.
Michael Simon
General Manager – Distribution, EMEA & ASPAC, Marriott International and member of the HSMAI Europe Sales Executive Advisory, will be interviewed on stage by Paul van MeerendonkSenior Manager – Advisory Services, IDeaS and Vice Chair of the HSMAI Europe Revenue Management Advisory Board. 
10:40 – 11:05 Digital Marketing Update
Should Content Marketing Strategy not be at the heart of any customer-driven businesses moving forward, delivering highly relevant and personalized content to new, existing and potential consumers to drive conversion?
Rémy Merckx
VP Digital Marketing, Carlson Rezidor Hotel Group
11:05 – 11:25 Coffee break
11:25 – 11:50 Revenue Management Update
Hear why commercial data scientists are moving up the corporate ladder fast, what are the current trends and challenges. From big data to distribution issues and technology challenges.
Lennert de Jong
Commercial Director, citizenM Hotels and Chair of the HSMAI Europe Revenue Management Board
11:50 – 12:15 Ways for Hoteliers to grow business through Google Stefan Trienen
Head of Business Development, Google Travel Products, will be interviewed on stage by Michael McCartan Managing Director, EMEA, Duetto
12:15 – 12:45 New Advisory Board on Service Operation
Why customer service is the new marketing – The power of the consumer. See how TripAdvisor has used customer feedback to develop their products and how you can engage better with your customers through TripAdvisor.
Tom Breckwoldt
Territory Manager Germany, Austria & Switzerland, TripAdvisor
12:45 – 13:45 Lunch
13:45 – 14:00 Update on HSMAI in other regions Robert A. Gilbert
President & CEO
HSMAI Global
14:00 – 15:00 Break into groups (by table) to brainstorm on questions for the Executive Think Tank
15:00 – 17:30 HSMAI Europe Executive Think Tank
No hiding possible, no question taboo, interactivity with the room a must. A first ever ‘on stage think tank’ with a few exclusively selected invited CEOs and Executives from leading European hotel and travel companies.
Moderator: Peter O’Connor
Dean of Academic Programmes, ESSEC Business School

  • Alejandro Bernabé, CEO, Kempinski Hotels
  • Puneet Chhatwal, CEO, Steigenberger Hotel Group
  • Roland Elter, Group Commercial Director, Maritim Hotels
  • Per Griwell, Group Commercial Director, Thon Hotels
  • Michael Levie, CEO, CitizenM Hotels

17:40 – 18:00 Conclusion of the educational part & summary of the morning session

Steven J. Stout, CAE
Director of Meetings & Special Events, HFTP

19:00 – 19:45 Drinks
19:45 – 22:00 Dinner

A special thank you to our partners for this event:

Duetto HFTP Steigenberger TripAdvisor IDeaS


Steigenberger Frankfurter Hof
Am Kaiserplatz
60311 Frankfurt am Main, Germany

For more information please contact Kaisla Saastamoinen, PA to CEO & President / Coordinator, HSMAI Europe: +44 7714 208494

Photo: The Steigenberger Frankfurter Hof in Frankfurt, Germany (photograph from Becker’s Travel).

Posted 27 July 2015