28 October 2015: HSMAI Europe invites you to Dublin

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Sign up today for the first HSMAI Europe National Conference in Dublin, focusing on Digital Marketing, Distribution, and Revenue Optimisation. The conference will take place on Wednesday 28 October at the Gresham Hotel in Dublin.

Please remember to book your room at The Gresham Dublin since Dublin is busy during this time. You can book your stay here:  http://www.gresham-hotels-dublin.com/

This will be the first ever HSMAI Europe conference held in Ireland. Join us for a day full of motivational industry leaders sharing their thoughts and insights on the hot topics and future trends of the Hotel and Travel Industry.

alex_gibsonAlex Gibson (right), Assistant Head of School at Dublin Institute of Technology, will be conducting interviews with the industry leaders throughout the day.

Eventbrite - HSMAI Europe’s Irish National Conference in Dublin

Preliminary programme:


cropped-header_logo.png 08:00 – 09:00: Registration, networking and coffee

Ingunn Hofseth 09:00 – 09:15: Welcome & Update from HSMAI Europe
By Ingunn Hofseth President & CEO, HSMAI Europe

Stephen Williams, Sales and Marketing Director at Windward Management. The moderator of the day is Stephen Williams, Sales and Marketing Director at Windward Management and member of HSMAI Europe Digital Marketing Advisory Board

Ross Mooney, Senior Account Manager, Google 09:15 – 09:45: Automation & Innovation – the new face of Travel
By Ross Mooney, Senior Account Manager, Google

Lennert de Jong 09:45 – 10:15: What’s going on and where are we headed? A European Hospitality State of the Union
By Lennert de Jong, Commercial Director, citizenM Hotels and Chair of the HSMAI Europe Revenue Management Advisory Board

default 10:15 – 10:35: Coffee break

Adriaan OTA Insight 10:35 – 11:05: Rate parity: A brave new world or business as usual?

What are the strategies that hotel chains implement to take advantage of the new rate parity rulings and how does this impact their ranking position on the online travel agencies?
Adriaan Coppens, Co-founder & CEO at OTA Insight, presents and initiates a debate with the panel and the  conference attendants.


Edward Lines, Online Account Manager, Google 11:05 – 11:35: The New Search Landscape for Hotels. Ads functionality across Search and Maps as well as the broader changes that Hotels and OTAs are making within the Search landscape.
By Edward Lines, Online Account Manager, Google

James Osmond - thumbnail 11:35 – 12:05: The Six Steps to Direct Booking Success. Learn about the techniques being applied by the global industry leaders in driving direct bookings for hotels.
By James Osmond, GM EMEA, Triptease

dublin-dining 12:05 – 13:00: Lunch

cropped-header_logo.png 13:00 – 13:30: Roundtable discussions – Session 1 Concurrent sessions led by specialists in their field.
Michael Talbot -- Thumbnail 1: Revenue Management versus Revenue Optimisation. We will discuss the differences between Revenue Management and  Revenue Optimisation in a digital marketplace, and how these differences are critical to your sales, marketing and revenue strategies.
By Michael Talbot, Sales Director UK, Ireland and Scandinavia, Infor EzRMS
James Osmond - thumbnail 2: What is your perfect mix? What is the right mix of spend on different channels and tools to achieve the best return on investment in 2016? How does it vary according to property type and strategy.
By James Osmond, GM EMEA, Triptease
Lennert de Jong 3: A European Hospitality State of the Union.
By Lennert de Jong, Commercial Director, citizenM Hotels and Chair of the HSMAI Europe Revenue Management Advisory Board
Ciara Feely Cahalane -- Thumbnail 4: What Planners Actually Want in a Venue Proposal – what will help them to say YES!
By Ciara Feely Cahalane, Conference Converter, Wow & Win More Conference Business
Karen Avvio 5: What you need to know about TripConnect Instant Booking.
By Karen Rafferty, Marketing Manager, Avvio

cropped-header_logo.png 13:30 – 14:00: Roundtable discussions – Session 2 A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

default 14:00 – 14:20: Coffee break

Frank Reeves_headshot_portrait_square 14:20 – 15:20: Fireside chat with Howard Hastings from Hastings Hotels and Jonathan Ragget from Red Carnation
By Frank Reeves, Founder and CEO, Avvio

cropped-header_logo.png 15:20 – 15:30: Conclusion of the educational part & summary of the day

dublin-cocktails-2 15:30 – 17:00: Drinks reception

Prices including coffee breaks, lunch and drinks reception:

1. HSMAI Europe member: EUR 150

2. Non-member: EUR 250

3.Non member including one year membership in HSMAI Europe. This ticket includes one year of personal membership in HSMAI Europe for people working in: hotels, airlines, restaurants, destination companies, cruise lines, travel agencies, tour operators etc. EUR 395

4. Non member including one year membership in HSMAI Europe.This ticket includes one year of personal membership in HSMAI Europe for suppliers and vendors. EUR 595

Eventbrite - HSMAI Europe’s Irish National Conference in Dublin

Read more on HSMAI Europe membership here.

A special thank you to HSMAI Europe Gold partner Avvio

Avvio logo

Location: Gresham Hotel Dublin, 23 O Connell Street, Dublin 1, Ireland

CANCELLATION POLICY: Cancellations received three weeks prior to the conference will receive a full refund less a 75 Euro administrative fee. Cancellations received between three and one week out are entitled to a 50% refund. Cancellations received within one week will not be refunded. All cancellations must be received in writing.