How Kempinski hotels reacts to OTA – Interview with Alejandro Bernabé, CEO of Kempinski Hotels

Ten percent discount for loyal guests – Even Kempinski hotels is developing it’s pricing strategy in times of revenue management. CEO Alejandro Bernabé explains his strategy for the target group of Millenials and the latest expansion in Africa and Asia, and even in Germany. Watch this interview, recorded at HSMAI Leadership Day 2015 at Steigenberger Hotel Frankfurter Hof in Frankfurt/Main in Germany.