Frank Reeves from Avvio CHDM certified in New York 18th February 2016

Frank Reeves, Co-founder and CEO at Avvio and a member of the HSMAI Region Europe Digital Marketing Advisory Board has successfully passed the globally recognised CHDM (Certified Hospitality Digital Marketer) certification in New York on 18th February 2016.

Frank, a big supporter and a valued member of HSMAI Region Europe travelled to New York in order to attend the CHDM workshop and to obtain the certification. He is amongst the first CHDMs in Europe and will be leading the certification workshop at the European launch of CHDM, 8th March at the HSMAI Region Europe pre ITB event together with Niklas Schlappkohl, Senior Director eCommerce at Carlson Rezidor Hotel Group and the Chair of HSMAI Region Europe Digital Marketing Advisory Board.

HSMAI Region Europe Gold Partner and member Avvio has been supporting the global launch of CHDM. HSMAI Region Europe would like to thank the team at Avvio for the great support during our collaboration.

Congratulations, Frank!


About the CHDM Certification

The certification demonstrates your expertise in maximising online revenue through lead generation, customer engagement and loyalty, online brand awareness and product exposure for hotels.

The CHDM certification study guide is organised into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity and Management Tools. Topics covered include mobile marketing, online travel agencies (OTAs), public relations, search engine optimisation (SEO), paid advertising, and social media, among others.

This is the certification for hospitality sales, marketing, and revenue management professionals who are interested in expanding their current roles; executives seeking to understand digital marketing; and, digital marketers looking to understand the hospitality industry.

“Best Western International is putting 50 of our marketing professionals through HSMAI’s Certified Hospitality Digital Marketer programme as a means of affirming their knowledge of digital marketing channels,” says Dorothy Dowling, senior vice president, marketing & sales, Best Western International. “HSMAI’s certifications designate the highest level of expertise in hospitality sales, marketing, and revenue management. We will be proud to have our team carry the CHDM credentials.”

The European launch of CHDM will take place at the HSMAI Region Europe pre ITB event in Berlin, 8th March. Read more and sign up here

If you have any questions pertaining to how you can earn your CHDM, please contact us for further details and the application form: or +44 7714 208494.

Photo, from the left: Robert Gilbert, President of HSMAI Global; Frank Reeves, Co-founder and CEO of Avvio; Kaisla Saastamoinen from HSMAI Region Europe