16th June: First HSMAI Region Europe event in Barcelona

Meliá Barcelona Sky, Carrer de Pere IV, 272, Barcelona

Thursday 16th June 2016 from 16.00 – 18.30 followed by drinks and networking

HSMAI Region Europe is expanding to Spain. Come and join us in Barcelona for our first afternoon meeting, filled by interesting presentations.



Screenshot-2016-05-06-10.21.5016.00 – 16.20 HSMAI Region Europe update. HSMAI Region Europe is growing rapidly. Come and hear about all the new activities.

By Ingunn Hofseth, President & CEO, HSMAI Region Europe and Kaisla Saastamoinen, HSMAI Region Europe



jensboeckerThe moderator for this event is Jens Boecker, Business Development Central & Eastern Europe at OTA Insight.



RJ16.20 – 16.40 Guest Intelligence: The Most Powerful Weapon for Savvy Hotel Marketers.

By RJ Friedlander, Founder & CEO, Review Pro, and a member of HSMAI Region Europe Digital Marketing Advisory Board.




regina mann16.40 – 16.55 Revenue Management Trends in Hospitality: The Airbnb Effect

By Regina Mann, Senior Director of Sales, RateGain




cocktails-150x15016.55 – 17.10 Networking break





Lennert de Jong17.10 –  18.30 Panel discussion: The future of Revenue Management – What’s going on and where are we headed?

Lennert de Jong, Chief Commercial Officer, citizenM Hotels, and Chair of HSMAI Region Europe Revenue Management Advisory Board. Lennert will chair the panel discussion and will start this session by doing a presentation on his thoughts on the subject above.


Meet the following panelists:


Thomas Adler, Global Revenue Strategy, Melia Hotels International




Ona Matas

Ona Matas, Deputy General Manager, Hotel The Serras Barcelona




FernandoVives2Fernando Vives, Senior VP Commercial Strategy & Pricing, NH Hotels




michael_mccartan1Michael McCartan, Managing Director EMEA, Duetto and a member of HSMAI Region Europe Revenue Management Advisory Board.




agnes1Agnès Roquefort, Senior VP Global RM, Pricing & Analytics, AccorHotels and a member of HSMAI Region Europe Revenue Management Advisory Board.




In conjunction to this event we are also hosting HSMAI Region Europe Revenue Management Advisory Board meeting in Barcelona. Many of the Advisory Board members will join us for this afternoon event.

Click here to see a list of the Revenue Management Advisory Board members

After the presentations from 18.30 we will serve drinks and snacks and you will have the chance to mingle with your colleagues from the Hospitality Industry.

This first afternoon meeting is free of charge to attend for both members and non-members.

Please note: limited spaces available.

Eventbrite - HSMAI Region Europe in Barcelona

A big Thank you to our sponsors of this event

duetto-logo.png                           otainsight.jpg


HSMAI Region Europe Gold Partners  


       RateGain-Logo                        avvio_logo

This as well as our other events can be seen in our HSMAI Region Europe Activity Plan 2016 here


For further information, please contact:

Kaisla Saastamoinen, PA to CEO and Coordinator,
HSMAI Europe: ks@hsmai.eu

About HSMAI Region Europe:

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927 .The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation. HSMAI Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

Please visit us at: hsmai.eu