12 July: HSMAI Region Europe and Travel Industry Club Germany in Frankfurt

Tuesday 12th July 2016
from 4pm – 9.15pm
Kempinski Hotel Frankfurt Gravenbruch

On Tuesday 12 July 2016 HSMAI Region Europe is holding an afternoon event in cooperation with the Travel Industry Club in Germany. An event full of excellent presentations and discussions focusing on direct booking, revenue management, marketing challenges and opportunities driven by the speed of digitalisation awaits you.



16:00 – 16:10 Welcome
Our hosts, Dirk Bremer and Ingunn Hofseth will introduce the moderator of the afternoon, Remy Merckx, Vice President Marketing at Carlson Rezidor Hotel Group.Dirk Bremer, President, Travel Industry Club
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Ingunn Hofseth, President & CEO, HSMAI Region Europe

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16:10 – 16:30 Latest Industry Status and Future Forecast with a focus on how Germany is performing

Sarah Duignan, Director of Account Management, STR Global

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16:30 – 16:45 The ever-changing Distribution Landscape

Rémy Merckx, Vice President Marketing, Carlson Rezidor Hotel Group

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16:45 – 17:15 Big Data in Hospitality – What we can learn from global players

Stefan Tweraser, CEO, SnapShot

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17:15 – 17:30 Connection Break & Exhibitor Showcase  HSMAI logo thumbnail

17:30 – 17:55 Roundtable discussions – Session 1
Concurrent sessions held by specialists in their field.
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1. (R)evolution of pricing. Where will pricing go in the future?
Will we still have fixed prices, or will we move on to a different pricing set up, focused on individual customers? Joanna Schröder, Vice President Revenue Management, Steigenberger Hotels
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2. Experience is the new Luxury. A good story is the key to attracting today’s affluent guest.
Take a closer look on how a positive Net Promoter Score can influence higher ADR, revenue and occupancies.

Carina StegmayerVice President Global Operations, Worldhotels

Torsten RolkeVice President Hotel Distribution & Business Performances, Worldhotels



3. Disruption in the hotel industry: How to prepare for the snapchatting generation

Max Waldmann, CEO, Conichi

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4. Strategies to increase direct bookings

Frank Reeves, CEO and Co-founder, Avvio

Rich Tuckwell, Vice President Sales and Marketing, Avvio

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5. Building a Revenue Culture in your Hotel/Organization

Tim Unwin, EVP Hospitality Solutions, RateGain

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Regina Mann, Senior Director Sales, RateGain Regina Mann thumbnail

6. How a destination strategy can help steer the growth of the hospitality sector

Haitham Mattar, Chief Executive Officer, Ras Al Khaimah Tourism Development Authority
Haitham Mattar_CEO RAKTDA

17:55 – 18:20 A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.  HSMAI logo thumbnail

18:20 – 18:40 Connection Break & Exhibitor Showcase  HSMAI logo thumbnail

18:40 – 19:30 Panel discussion: The ever-changing Distribution Landscape
Moderated by Remy Merckx, Vice President Marketing, Carlson Rezidor Hotel Group
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Laura-Marie Arens, Hotel Ads Business Leader EMEA, Google Laura-Marie Arens thumbnail

Michael Simon, General Manager – Distribution, EMEA & ASPAC, Marriott michael_simon_sm

Joanna Schröder, Vice President Revenue Management, Steigenberger Hotels


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19:30 – 19:35 Wrap-up and summary  HSMAI logo thumbnail

19:35 – 21:15 Drinks reception and buffet  cocktails-150x150

The discount code HSMAI@TIC is still available and now offers the reduced pricing at € 89 for HSMAI Region Europe and TIC members.


Thank you to the sponsors of this event:

kempinskifrankfurtlogo RAKTDA-2016-LOGO-ENGLISH

HSMAI Region Europe Gold Partners:

RateGain-Logo     avvio_logo

This as well as our other events can be seen in our HSMAI Region Europe Activity Plan 2016 here.