HSMAI Region Europe Distribution Advisory Board in Operation

On Wednesday 6th July 2016 HSMAI Region Europe Distribution Advisory Board officially started its operation.

“Distribution has previously always been part of the Revenue Management Advisory Board, but recently the feedback we have received shows there is need to focus more on Distribution specific topics. Therefore Distribution needs its own Advisory Board,” says Ingunn Hofseth, President & CEO of HSMAI Region Europe.

“Having said that, HSMAI Region Europe wants to make sure that the Advisory Boards don’t operate in silos only but that we will share information across the disciplines and Advisory Boards. This will happen twice a year: once at the Leadership Day that takes place in September, and again by the end of March 2017 at the many Think Tanks in conjunction with the Revenue Optimization Conference ROC Europe,” Hofseth continues. Click here to read more about ROC Europe collaboration with HITEC Amsterdam in March 2017.


HSMAI Region Europe Distribution Advisory Board currently consists of:

Nina Nieminen, Director of Revenue management and distribution, Sokos Hotels – SOK Travel and Hospitality Industry Chain Management (Chair)

Richard Biggs, Senior Vice President – Revenue Optimization & Distribution, The Rezidor Hotel Group (Vice Chair)

Michael Hucho, Vice President Distribution Central Europe, AccorHotels

Adriaan Coppens, Co-Founder and CEO, OTA Insight

Ralf Denke, Vice President e-Business, Deutsche Hospitality

Nils KorsvollVice President Distribution, eBerry by Nordic Choice Hospitality Group

More advisory board members will be added.


If you are interested in learning more about the HSMAI Region Europe Advisory Boards, would like to get involved or seek information, please get in touch with us at postbox@hsmai.eu