HSMAI Region Europe Profile: Joanna Schröder

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Joanna Schröder
Vice President Revenue Management
Steigenberger Hotels

Joanna is also a valued member of the HSMAI Region Europe Revenue Management Advisory Board and very active as an advisor and volunteer with HSMAI Region Europe.

Q: What does a day at work consist of for you?

A: Actually, this is difficult to answer, since every day is so different. But each day has a lot of interaction with the team, the hotels and the colleagues from E-Business, Marketing, Operations, Sales, etc.

Q: What’s the best part of your job?

A: It is the diversity. Working with the teams on various projects, strategies and operational processes.

Q: Do you have anyone you’ve looked up to?

A: In all my career stations I have had some people I have looked up to. My parents however have been a big example for me.

Q: Do you have any nice traditions at your office?

A: Every 6 weeks, we have a Floor Breakfast. In our building we have around 8 floors and together with E-Business and Brand Marketing, who are sharing our floor, we organise a breakfast. Every team brings something to the table and for an hour we network and talk. It is great fun, and now and then we also have visitors from the other floors, who are always welcome to join! 

Q: How long have you been a member of HSMAI?

A: I became a member early 2015.

Q: What do you think is the best thing about HSMAI?

A: Besides of course the networking and meeting interesting people, it is the opportunity to take part in developing the industry. The engagement and development of young professionals will help the industry.

Q: Are there any activities or projects you think HSMAI should start up?

A: There are many good projects running at the moment and I think we should continue to focus on our young professionals, since they are our future.

Q: Describe your perfect weekend.

A: Unwind for a few days on a sailing boat at the Ijsselmeer.

Q: If you were trapped on a desert island, what would you take with you, if you could choose one thing?

A: First of all, I would be very nervous about being trapped on a desert island, but I would take a satellite telephone with me, so I can call someone to pick me up when I think time spent on the island has been sufficient.

Q: What is the title of the book about your life?

A: Making a difference.

Q: What is your next travel destination?

A:  I have just come back a few days ago from New York, so at the moment have not made my mind up. There are still so many countries and places on the to-do list. Very much at the top of the list would be New Zealand.

Q: Do you have any special hobbies?

A: I love sailing, but have definitely chosen the wrong location (Frankfurt) for that!

Photo: Joanna Schröder, VP Revenue Management, Steigenberger Hotels