HSMAI Region Europe becoming active in Spain

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On Tuesday 4th October HSMAI Region Europe held its Annual Digital Marketing Conference, this time taking place at the Melia Palas Atenea Hotel in Palma, Mallorca.

The programme consisted of local and international speakers from for example Meliá Hotels International, Google, Iberostar Hotels & Resorts, TripAdvisor, Palladium Hotel Group, Review Pro, Avvio, translations.com, and The Carlson Rezidor Hotel Group.

The day brought together many of the industry’s top innovators, thought leaders and digital marketers sharing their expertise and presenting some of the most successful case studies and best practises in the hospitality industry.

The Digital Marketing Conference in Palma was HSMAI Region Europe’s second event in Spain this year, the first one having been an afternoon event in Barcelona in June. Additionally the association organises around 50 events each year across the whole Europe.

“We are going to become very active in Spain moving forward,” says Ingunn Hofseth, President & CEO of HSMAI Region Europe. “It is an interesting new market for us and we already work with many local companies, including some of the biggest hotel chains such as NH Hotels, Melia Hotels International, and Iberostar Hotels and Resorts. We look forward to many more events both in Mallorca as well as other key locations in Spain like Barcelona and Madrid.”

Top photo: 

Many of HSMAI Region Europe’s Digital Marketing Advisory Board members and a couple of the local Spanish speakers. From the left: RJ Friedlander, Founder and CEO at Review Pro; Suzie Thompson, VP Marketing at Red Carnation Hotels; Terri Scriven, Industry Head of Hospitality at Google UK; Niklas Schlappkohl, Senior Director, Travel – Global Client Solutions at Translations.com; Ingunn Hofseth, President & CEO at HSMAI Region Europe; Helena Egan, Global Director of Industry Relations at TripAdvisor; Isabel Robles, General Manager at Hotel Mar de Portals and Commercial & Managerial Tourism Training Consultancy Hotelclass; Abel Matutes Prats, CEO of Palladium Hotel Group and Owner & Vice President of Grupo Empresas Matutes; Marco Fanton, Global Head of Social Media at Meliá Hotels International.