HSMAI Region Europe Roadshow in Paris

HSMAI Region Europe Roadshow in Paris Wednesday 10 May

HSMAI Region Europe and AccorHotels invites you to join us for an evening of trends, innovation and networking in Paris from 4 PM to 7 PM on Wednesday 10 May. This afternoon event, followed by networking and snacks, is FREE for both HSMAI members and non members if you are working in the hotel and travel industry. Sign up today!

The event take place at AccorHotels new head office:

AccorHotels Head Office
Tour Sequana
82, rue Henri Farman
92445 Issy-les-Moulineaux

The event will be educational, and Peter O’Connor, Dean of Academic Programs at ESSEC Business School, will be the local speaker. The topic for his presentation is: Direct Website Bookings: The challenge of conversion.

For many years Peter has been a valued speaker in many of HSMAI’s events in Europe and we are glad he will join us in Paris as well.

Preliminary programme for Paris


16:00 Welcome
By Béla Nagy, VP Revenue Management & Pricing, AccorHotels
Ingunn Hofseth, President & CEO HSMAI Region Europe
Chevy Kelly, MD, deckchair

16:20 Direct Website Bookings: The challenge of conversion.
Peter O’Connor, Professor of Information Systems, Dean of Academic Programs, Essec Business School.

16:50 Shifting revenue share from OTA to direct — Strategies to increase direct bookings

Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotel’s profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website. In this roundtable, we’ll talk about key strategies that hotels need to know to boost direct bookings. Specifically, we’ll cover website and booking engine optimization, and how to use the same tactics that OTAs use on their own websites to increase bookings. We’ll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites.
John Power, VP of EMEA Sales at Travel Tripper.

17:10 Mobile Dynamics: optimising your website for mobile booking and marketing

Digitalisation has brought choice to consumers. Hoteliers have had to develop multi-channel distribution strategies. The biggest players have developed omni-channel strategies to ensure their customers enjoy a seamless and consistent experience whether they book online through mobile, tablet, desktop or offline in a store or over the phone. This interactive presentation will explore more about how digital technology has changed the way hotel brands connect with guests through a 24/7 relationship both in and out of stay, and from finding a hotel, to checking in, during the stay and after departure.

Rich Tuckwell, VP of Sales and Marketing, Avvio


17:30 Speaker(s) and all the partners on stage together for Q & A

18:00 Snacks and networking

There might be some changes to the programme.


AccorHotels Head Office
Tour Sequana
82, rue Henri Farman
92445 Issy-les-Moulineaux

Enter at the main entrance of the building, and go to the Auditorium. It is located directly behind the reception.

HSMAI Region Europe Roadshow 

HSMAI Europe, in partnership with Nor1, OTA Insight, Hotelchamp, Lodgiq, Travel Tripper and other partners will visit many of the European cities focusing on Digital Marketing, Distribution and Revenue Management. Our partners will various from city to city.

We will visit the following cities:


Paris Wednesday 10 May

Frankfurt – Pre-IMEX Monday 15 May

Barcelona Wednesday 31 May

Madrid Thursday 1 June

Helsinki Tuesday 6 June

Copenhagen Wednesday 7 June

Stockholm Thursday 8 June

London Tuesday 13 June

Dublin (breakfast meeting) Wednesday 14 June

Oslo Tuesday 20 June

Amsterdam Autumn

Brussels Autumn

Berlin Autumn

It is FREE to attend for people working in the hotel and travel industry.

Eventbrite - HSMAI Region Europe Roadshow 2017

If you are interested to participant but you are not working in the travel industry please contact Benedicte Gilroy Bøgh bgb@hsmai.no and she will contact you directly.

Our Partners in Paris: