HSMAI Holland Event: Pricing beyond Rate Parity

After the successful meetings in Amsterdam before the summer we would like to invite you to the 3rd RevenueProfs session (2017) on September 26th at the Dutch Design Hotel Artemis in Amsterdam.

Sign up here!

The program will be as follows:

13:30-14.00 Arrival & registration

14:00-15:00  Pricing beyond Rate Parity
The do’s and dont’s about pricing and how pricing can boost your profitability.
By Joanna Schröder: VP Revenue Management, Deutsche Hospitality and member of HSMAI Region Europe Advisory Board

15:00-15:30  Coffee break and networking

15:30-15:50 Roundtable discussions – Session 1
Concurrent sessions held by specialists in their field, on the following 3 topics:

1.Shifting revenue share from OTA to direct — Strategies to increase direct bookings

Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotel’s profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website. In this roundtable, we’ll talk about key strategies that hotels need to know to boost direct bookings. Specifically, we’ll cover website and booking engine optimization, and how to use the same tactics that OTAs use on their own websites to increase bookings. We’ll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites.

by John Power, VP of EMEA Sales at Travel Tripper


2. OTA Insight – Navigating the changing distribution landscape

Using Smarter data insights to optimise pricing and revenue strategies across online channels.

by Thierry Collard, Business Development Manager Benelux & Nordic Countries, OTA Insight


3. ‘True customer relationship management: the key to your guests’ loyalty’

In this roundtable discussion, we’ll discuss how leveraging data within a CRM can pave the way for hoteliers to improve communication channels, learn more about their guests with every interaction and ultimately, drive brand loyalty.

by Keith Povah, Sales Manager EMEA, Cendyn


15:50-16:20 Roundtable discussions – Session 2
A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

16:20-16:40 Roundtable discussions – Session 3

A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.


16:40-18:00 Drinks and networking

 

 

We look forward to welcoming youat Dutch Design Hotel Artemis between 13.30 and 14.00. The program starts at 14.00.

Sign up here

See you there!

Best regards,
Rob van der Beek
Chairman RevenueProfs Taskforc