Amsterdam invitation: How to reach the Chinese market better

HSMAI Region Europe invites you to a free seminar and interactive discussion on

How to reach the Chinese market better?

Tuesday 20 March

Venue: Sea Palace, Oosterdokskade 8 Amsterdam

Registration from 13:30 and the seminar is from 14:00 to 17:00 included time for networking, drinks and snacks. 

With 1.38 billion people and the economy growing at 6.7% (source: World Bank); and with only 6% of the population had passports in 2016 (source: Forbes) surely it is a huge market where the European hospitality industry can target. Still it is a misconception that China is an easy market.

At HSMAI, we are putting together a special presentation on this interesting topic, especially 2018 is the official China-EU Tourism Year.

We will cover:
– The potential of the market
– The latest trend (the image of everyone coming in tour groups, following someone holding a yellow flag, and visiting 7 countries in 5 days is no longer valid)
– Overcoming the barrier of the Great Firewall of China
– Utilising Chinese social media (especially Weibo and WeChat) to connect with Chinese audience
– Establishing a bullet-proof website inside China
– Get “visible” in China

Sea Palace, Oosterdokskade 8, 1011 AE Amsterdam

13-30 – 14:00: Arrival & registration
14:00 – 16:00: Speaker: Cho Wong, Compass Edge Europe, Including interactive discussions
16:00 – 17:00: Networking & drinks

Cho Wong from Compass Edge Europe

More on Cho Wong: Before establishing Compass Edge Europe last December, Cho Wong was the MD of Supranational Hotels. He was heavily involved in building a team of account managers and sales managers to support the GDS and distribution/RFP services for hotels. Cho was also Sales Director at Pegasus Solutions and GM of a Sino British hotel booking service – SHTJ in Beijing. Cho was trained as a civil engineer but because of his interests in hospitality, he successfully completed the Revenue Management certification by HSMAI.


It is free to attend!

Sign up here!

Hope to see you in Amsterdam Tuesday March 20th!


Cancellation Policy
Your attendance to this event is free of charge, but not entirely without obligation. If you register, we expect you to attend. If, for any reason, you are not able to attend please let us know by phone, text message or e-mail.
You can cancel your registration until 24 hours before the start of the event. After that and in case of no-show we will charge you € 95,- plus VAT. Thank you for your understanding.