HSMAI Europe launches a series of exciting webinars on various Revenue Management topics 

Lead by top experts of the industry, HSMAI Europe Revenue Management webinars take you through the key concepts of Revenue Management this winter preparing you to do the CRME exam.

Important update

An increasing number of European hospitality professionals have received the HSMAI certification – Certified Revenue Management Executive – CRME for short.

The next CRME exam is taking place in London on 11 February (following the 10 February Revenue Management Conference), with the HSMAI Europe Revenue Management Advisory Board, with whom we have prepared a series of five webinars starting 19 November, ending early February.

Each webinar is scheduled to last approximately one highly effective and intensive hour.

Participation at the webinars is free for HSMAI members.

Please feel free to contact us, should you have any questions.

The Evolving Dynamics of Revenue Management

The webinars are based on various chapters of the global CRME study guide, The Evolving Dynamics of Revenue Management. Each webinar concentrates on specific chapters, helping to prepare you for the globally recognised CRME certification as well as allowing you to hear invaluable insights from the top leaders of Revenue Management. It is free for HSMAI members to sign up.

The first pre CRME webinar will be moderated by Lennert de Jong, Commercial Director at citizenM Hotels and the Chair of HSMAI Europe Revenue Management Advisory Board together with Joanna Schröder, Vice President Revenue Management at Steigenberger Hotels and a member of the HSMAI Europe Revenue Management Advisory Board.

HSMAI Europe Pre CRME Webinars:

1. Introduction to Revenue Management
Week 47, 19 November at 3pm CET.
Sign up here for this session: https://attendee.gotowebinar.com/register/849727145540987138

2. Revenue Strategy Market & Market Segmentation
Week 49

3. Forecast & Outcome
Week 51

4. Total Revenue Drivers
Week 3

5. Performance Analysis
Week 5

Photo: Lennert de Jong and Joanna Schröder


For further information, please contact:

Kaisla Saastamoinen,PA to CEO and Coordinator, HSMAI Europe: ks@hsmai.eu 


HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding. HSMAI is a global organisation of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.