HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.
HSMAI is a global organisation of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.
Founded in 1927, HSMAI is an individual membership organisation comprised of nearly 7000 members from 35 countries and chapters worldwide.
HSMAI’s Americas Region, headquartered in McLean, VA, USA, consists of 38 chapters in three countries.
HSMAI’s European Region, headquartered in London, UK, consists of five national chapters in Europe.
The HSMAI Foundation was established in 1983 to serve as the research and educational arm of HSMAI.