Call for Nominations HSMAI Region Europe

Dear members of HSMAI Region Europe

Nominations are now being accepted for seats on the Board of Directors for HSMAI Region Europe, starting 2018. All nominations must be received no later than October 2nd in order to be considered by the committee. The ballot will be voted upon by the National Advisory Boards on October 12th in Amsterdam. Board positions are for two-year terms and normally 2-3 Board meetings are held each year. Elected candidates will attend their first Board meeting in January of 2018 for the 2018 and 2019 term. An executive committee will be established amongst the board members, in order to ensure continuity and long-term predictability.

During the last 2 to 3 years HSMAI in Europe has moved away from the chapter model and have become a Pan European organization. We want to have Board members from all our key markets in Europe to reflect this new situation. We are looking for candidates that believe in HSMAI, our Vision and Mission and our role in the industry. The ideal candidates have;

– A current employment in the hotel and travel industry

– A passion for the industry beyond the company they are working for

– A pan European background, preferably from top management

If you are interested in more information please contact us at postbox@hsmai.eu

 

Have a good day!

Best Regards,

  • Martin Jørgensen, Independent advisor
  • Michael Nowlis, Associate Dean, School of Management, Cornell University
  • Hans Poortvliet, Managing Director HSMAI Netherlands

 

About HSMAI Region Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.

Vision
The leading meeting place of the industry.

Mission
The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

Service Pledge
• We pledge to provide transparent and neutral environments
• We pledge to drive personal and professional growth
• We pledge to be your industry point of reference
• We pledge to provide you with cutting edge tools to grow your business
• We pledge to go above and beyond to engage you

Values
• engaging
• enabling
• connecting




HSMAI and Hotelchamp webinar on Personalisation and Persuasion, the key to increase direct bookings

In co-operation with HSMAI Region Europe’s close partner Hotelchamp, we are delighted to be able to invite you as partaker of the HSMAI and Hotelchamp webinar on Personalisation and Persuasion, the key to increase direct bookings, held between 2 PM and 3 PM GMT (please check your local time on registration page) on Thursday 19 October 2017.

Around the world, hotels are searching for solutions to increase sales through their direct channels and improve their digital guest experience. With the majority of guests now booking online, technology has completely disrupted the traditional hotel distribution model, forcing hoteliers to revise their strategy in order to compete in this new digital ecosystem.

But by combining intuitive personalisation and tailored persuasion techniques, it is now possible to provide your website visitors with the same unique and individual experience that your hotel is famous for. Learn how to engage and interact with potential guests and optimise your direct channels to regain control of your revenue, profitability, customer engagement and data!

Speakers:

Hotelchamp: Jess Enright
Positioner: Fabian Messer

Welcome, one and all!

Register today!




Marriott Digital Services partners with Avvio to deliver online excellence

Marriott Digital Services (MDS), Marriott International’s comprehensive in-house digital services solution for hotels, has partnered with leading hotel technology provider – and close partner to HSMAI Region Europe for three years – Avvio, to deliver online excellence for its partner hotel clients.

Avvio is now providing outsourced partner services for the MDS team to support the world’s largest hospitality company in its quest to provide hotel partners with a digital experience unmatched by any other organisation of its size.

As digitalisation advances and travelers increasingly expect enhanced and dynamic online interactions with hotels, Avvio and Marriott Digital Services are working together to continue exceeding these expectations.

“We’re absolutely delighted to be working with the largest hotel group in the world on such an amazing project. Both Marriott Digital Services and Avvio are forward-thinking and innovative companies that put the guest at the centre of everything, and deliver exceptional online experiences that produce results. As technology advances so do our possibilities and together, I think Avvio and MDS can provide guests with unmatched digital excellence,” says Rich Tuckwell, Global VP at Avvio.

More about Marriott Digital Services

Marriott Digital Services (MDS) is Marriott International’s comprehensive in-house digital services solution for hotels. Originally founded in 2008 under the name Emerge, the programme was an industry first: an in-house, cost-recoverable service providing website management, linked collaboratively managed and sourced search engine optimisation exclusively for Marriott International’s hotel partner websites.

More about Avvio

Avvio is the premium booking platform and digital agency for hotels and serviced apartment providers. Founded in 2002, Avvio has grown year-on-year by developing cutting-edge technologies that enable accommodation providers to drive outstanding growth in direct bookings, while reducing their dependence on online travel agency channels. A leader in the marketplace, Avvio is the only booking platform provider to offer new partners a guarantee that they will grow their direct bookings by at least 25% within 12 months when they switch to using the Avvio booking engine and supporting services.

To find more about switching your booking platform to Avvio, contact Rich Tuckwell at rich@avvio.com.

Photo: Marriot signs deal with Avvio. Photomontage: The HSMAI newsdesk.




HSMAI Profile: Mia Touzin Leffler

Mia Touzin Leffler
Education Adviser
HSMAI Region Europe

Mia Touzin Leffler is an international academic with a passion for professional development within hospitality and tourism.

As Senior Fellow, the Higher Education Academy in England, the organisation for quality assurance within British universities, Mia is External Examiner at Ulster University in Belfast. Her academic background includes being head of the hospitality and event management education at the large University of West London, academic lead of the BSc programme at the private Glion Hotel School in Switzerland and lecturer at Cornell University when they had a teaching centre at IMHI Essec in Paris. Her academic education includes a MSc with Merit in Tourism & Hospitality Management and Education from Surrey University together with earlier studies in human resources management in the UK and hotel management at Glion.

Mia Touzin Leffler’s earlier career was in the industry, as head of management development and training with Sheraton EAME & South Asia and prior to that as Human Resources Manager, Holiday Inns Europe. This was followed by a period as independent with quite large, long term projects around work method changes, service concepts and sales training programmes for Disney Paris, the Europcar – Perot Systems partnership and Air Miles before landing in academia with three children tagging along. Mia grew up in Gothenburg, Sweden, is married to a Frenchman and has spent her adult life based in England, France, Switzerland, Germany and in Australia. Mia is not working fulltime now but with projects instead to have the time to live as well!

Q: What does a day at work consist of for you?

A: A difficult question as the weeks now vary. Two weeks ago, I attended the HSMAI Leadership Day in Frankfurt, presenting Winning for Customers, the Service Pledge programme and what has been done since last year. This week, I have been in the middle of France, north of Bordeaux, where the priorities were to preserve the harvest of tomatoes, peaches and apricots so that we can bring them with us. In between, emails to follow up on the Frankfurt talk and then out to work in the garden! Next, in the car and back to London.

Q: What’s the best part of your job?

A: The flexibility, adapting to opportunities and all the engaging, enthusiastic people that I meet. Also, to watch the glittering eye of a youth who has discovered their passion.

Q: Do you have anyone you’ve looked up to?

A: Different managers that I have worked with over the years and these youngsters who have been through all sorts of experiences, coming through the stronger for it.

Q: Do you have any nice traditions at your office?

A: To get academics to be in one location at the same time to either socialize or work as a team can be a major undertaking but when it is achieved it has a very positive effect, reducing stress levels and on how they enjoy their work and the achievements of their students.

Q: How long have you been a member of HSMAI?

A: Was involved with HSMAI Region Europe in 2015 and much more since a year.

Q: What do you think is the best thing about HSMAI?

A: The ability to get all these energetic, engaging people at varying stages of their careers and experiences together. The ability and sensitivity to pick up on trends and what really matters.

Q: Are there any activities or projects you think HSMAI should start up?

A: Winning for Customers, the Service Pledge to help quality assure the experiences that the customers are promised. HSMAI Region Europe are well underway with this.

Q: Describe your perfect weekend.

A: Either with my very young grandchildren, living in Rome. Intense, both physically and emotionally and fantastic. Or amongst my roses that I prune ending up with a back ache but then it is lovely to go for a swim.

Q: If you were trapped on a desert island, what would you take with you, if you could choose one thing?

A: Something that I could use to make tools for fishing and living. Think I would find it difficult to sit still.

Q: How will someone who knows you describe you?

A: A conceptual mind with a practical pair of hands. Or what a hotel manager in Liverpool once called me: ’a brick’(!!) He said it meant, dependable and trust worthy. I hope that they also say ’with a sense of humour and a big supply of patience’.

Q: What is your next travel destination?

A: The next private trip goes to Rome, to the grand children! 25th October I participate in a HSMAI Advisory Board project meeting in London where I live and the 27th – 29th November I will be in Oslo for the next Executive Coach workshop for Winning for Customers, the Service Pledge.

Q: Do you have any special hobbies?

A: Hobby? I used to ski a lot in Scandinavia and in the Alpes growing up, travelling by coach from Gothenburg on Friday night and back in education Monday morning, bleary eyed. Later, with my children finding new paths through the birch trees. Recently, it is gardening (whole heartedly!), swimming, the grandchildren and reading. At least, I manage to find time for some of this now as during many years, there was too little spare time.

Q: Thank you for your time. Do you have any personal comments?

A: I come back from every HSMAI Region Europe event incredibly stimulated by your enthusiasm and how engaged and involved you all are. I look forward to many more meetings like that. You really are a great ’bunch’. Well done!!




HSMAI event in Amsterdam- How Marketing is changing

You are invited to join us for an educational afternoon in Amsterdam, from 2 pm to 7:00 pm on Thursday October 12th

The event will take place at Tobacco Theatre, Nes 75-87, 1012 KD Amsterdam

It is FREE to attend for HSMAI members. You can sign up here!

Program

WHEN WHAT WHO

14:00 Registration, networking and coffee

14:30 Welcome
Ingunn Hofseth, President & CEO HSMAI Region Europe.
HSMAI Region Europe is launching a number of new pan-European activities and entering new European markets. The world is becoming more accessible through increased use of social media, forcing companies to compete on a number of platforms, against a growing number of competitors. This is where we believe HSMAI plays a valuable role within the industry. Through sharing knowledge and experience we encourage companies to learn from one another and share their skills to help the industry reach its true potential and overcome the new challenges hiding behind the next corner.

14:50 The service for unique value- service and loyalty in the digitale age
Larry Hochman
 is one of the most popular keynote speakers in the world (540 speeches in 72 countries) and a former European Business Speaker of the Year. He is one of the world’s most influential advisors on building organisations that deliver an exceptional customer experience. Before beginning his speaking career Larry was a Director at the loyalty management company Air Miles. His roles included Director of Customer Service and separately Director of People and Culture- Larry being the very first person in Europe to ever have this role and title, which became a benchmark for re-inventing HR departments all over the world. He was also a pioneer of corporate mentoring in Europe and has been the personal mentor to many top executives. Originally from America, Larry has lived in Europe for the past 26 years and currently resides in both London and Venice. His best-selling book ’The Relationship Revolution’, focused on customer loyalty in the digital age, was published in 2010.

15:50 Coffee break and networking

 16:10

Change in hotel marketing

How does the current marketing landscape look in the hotel industry, where are the chances and risks for hoteliers. Followed by Q&A.

Lennert De Jong, Commercial Director, citizenM Hotels and member of HSMAI Europe Revenue Management Advisory Board.

Lennert De Jong, Commercial Director, citizenMHotels and chair of HSMAI Europe Revenue Management Advisory Board.

 16:50 HSMAI Region Europe Event Trend Barometer Survey 2017

Rob Van Der Beek, Sales director Benelux, France & UK, NH Hotels

Rob is a very commercially driven manager, teamplayer and networker. With +20 years of commercial experience in the European Hotel industry, both on property as well as on hotel chain corporate HQ’s, he understands how the industry changes and operates. From hotel owned to managed and franchised properties with a prominent role for investors and share holders.

Rob Van Der Beek will update you on HSMAI Region Europe´s Event Trend Barometer 2017 followed by Q&A
Great corporate culture doesn’t happen on its own accord and more and more companies use events to build their culture, and also more companies use events as part of their marketing strategy. HSMAI Region Europe have worked out an annual barometer for the developments in the event market – the HSMAI Event Trend Barometer – and  the survey will now take place in several countries, in close cooperation with local and international partners.


 17:20 Update on the HSMAI Region Europe Digital Expert Master Class

Margitte Verkruijsse-Reiner, Project Manager, HSMAI Region Europe


 17:40  Drinks and networking

 




HSMAI Holland Event: Pricing beyond Rate Parity

After the successful meetings in Amsterdam before the summer we would like to invite you to the 3rd RevenueProfs session (2017) on September 26th at the Dutch Design Hotel Artemis in Amsterdam.

Sign up here!

The program will be as follows:

13:30-14.00 Arrival & registration

14:00-15:00  Pricing beyond Rate Parity
The do’s and dont’s about pricing and how pricing can boost your profitability.
By Joanna Schröder: VP Revenue Management, Deutsche Hospitality and member of HSMAI Region Europe Advisory Board

15:00-15:30  Coffee break and networking

15:30-15:50 Roundtable discussions – Session 1
Concurrent sessions held by specialists in their field, on the following 3 topics:

1.Shifting revenue share from OTA to direct — Strategies to increase direct bookings

Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotel’s profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website. In this roundtable, we’ll talk about key strategies that hotels need to know to boost direct bookings. Specifically, we’ll cover website and booking engine optimization, and how to use the same tactics that OTAs use on their own websites to increase bookings. We’ll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites.

by John Power, VP of EMEA Sales at Travel Tripper


2. OTA Insight – Navigating the changing distribution landscape

Using Smarter data insights to optimise pricing and revenue strategies across online channels.

by Thierry Collard, Business Development Manager Benelux & Nordic Countries, OTA Insight


3. ‘True customer relationship management: the key to your guests’ loyalty’

In this roundtable discussion, we’ll discuss how leveraging data within a CRM can pave the way for hoteliers to improve communication channels, learn more about their guests with every interaction and ultimately, drive brand loyalty.

by Keith Povah, Sales Manager EMEA, Cendyn


15:50-16:20 Roundtable discussions – Session 2
A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

16:20-16:40 Roundtable discussions – Session 3

A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.


16:40-18:00 Drinks and networking

 

 

We look forward to welcoming youat Dutch Design Hotel Artemis between 13.30 and 14.00. The program starts at 14.00.

Sign up here

See you there!

Best regards,
Rob van der Beek
Chairman RevenueProfs Taskforc

 

 




Welcome to HSMAI Region Europe first event in Brussels

You are invited to join us for an educational afternoon in Brussels, from 2 pm to 6:30 pm on Tuesday 10 October.

The event will take place at Thon Hotel Brussels City Centre, Avenue du Boulevard 17, 1210 Bruxelles, Belgium.

It is FREE to attend for both HSMAI members and non-members if you are working directly in the hotel, event and travel industry.

For vendors the price is EUR 150.

You can sign up here!

Powered by Eventbrite

Program

WHEN WHAT WHO

14:00 Registration, networking and coffee

14:30 Welcome
Ingunn Hofseth, President & CEO HSMAI Region Europe.
HSMAI Region Europe is launching a number of new pan-European activities and entering new European markets. Brussels is one of the new markets for HSMAI. The world is becoming more accessible through increased use of social media, forcing companies to compete on a number of platforms, against a growing number of competitors.This is where we believe HSMAI plays a valuable role within the industry. Through sharing knowledge and experience we encourage companies to learn from one another and share their skills to help the industry reach its true potential and overcome the new challenges hiding behind the next corner.

14:40 HSMAI Region Europe Event Trend Barometer Survey 2017
Great corporate culture doesn’t happen on its own accord and more and more companies use events to build their culture, and also more companies use events as part of their marketing strategy. HSMAI Region Europe have worked out an annual barometer for the developments in the event market – the HSMAI Event Trend Barometer – and  the survey will now take place in several countries, in close cooperation with local and international partners.Per Griwell will update you on how Belgium is performing followed by Q&APer Griwell, Vice President, Commercial, Thon HotelsPer is an experienced Commercial Vice President with a long history of working in the hospitality industry. Skilled in Food & Beverage, Front Office, Hospitality Management, Business Travel, and Customer Service. Strong real estate professional with a Scandinavian Airlines Systems focused in Marketing & Sales from Scandinavian Airlines Marketing & Sales.

15:10 The service for unique value- service and loyalty in the digitale age
Larry Hochman
 is one of the most popular keynote speakers in the world (540 speeches in 72 countries) and a former European Business Speaker of the Year. He is one of the world’s most influential advisors on building organisations that deliver an exceptional customer experience. Before beginning his speaking career Larry was a Director at the loyalty management company Air Miles. His roles included Director of Customer Service and separately Director of People and Culture- Larry being the very first person in Europe to ever have this role and title, which became a benchmark for re-inventing HR departments all over the world. He was also a pioneer of corporate mentoring in Europe and has been the personal mentor to many top executives. Originally from America, Larry has lived in Europe for the past 26 years and currently resides in both London and Venice. His best-selling book ’The Relationship Revolution’, focused on customer loyalty in the digital age, was published in 2010.

16:10 Coffee break and networking

16:40

OTA Insight – Navigating the changing distribution landscape

Using Smarter data insights to optimise pricing and revenue strategies across online channels.
Meet our Diamond Sponsor OTA Insight

Thierry Collard, Business Development Manager Benelux & Nordic Countries, OTA Insight


17:00

Omni-channel 2.0 -“Optimise for PEOPLE not for search engines”

Raul Alvarez Barrera, Director Digital Product & Omnichannel UX, Carlson Rezidor.

Raul has over 17 years of online work experience with great specialization in eCommerce developments, optimization and digital tranformations. Along his career he has been in charge of managing highly demanding projects that require strategic, technical and operational planning. As a result, his technical acumen has evolved in breadth and has been supplemented with marketing and business strategy knowledge. 


17:30 Drinks and networking

Sign up today!

It is FREE to attend for both HSMAI members and non-members if you are working directly in the hotel, event and travel industry.

For vendors the price is EUR 150.

Powered by Eventbrite

A big thank you to our Diamond sponsor

OTA Insight

A big thank you to our host for this event




Letter to HSMAI Holland & RevenueProfs members

Letter to HSMAI Holland & RevenueProfs members regarding: 2018 HSMAI Holland Transformation & Membership Privileges

Dear (Name)

We hope you’ve had a great and relaxing summer! As promised we hereby send you the follow up mail on our email of June 6th with regards to the advancement of the HSMAI Holland transformation towards becoming part of HSMAI Region Europe.

First of all we want to say a big thank you for your support of HSMAI in Holland. The outcome of the various questionnaires we sent you these last couple of months shows that the membership at large has been satisfied with the service and events from HSMAI over the years and we hope that you too will continue being a member of HSMAI Region Europe in Holland in the future. Especially as there are so many good, exciting and practical reasons to do so!

HSMAI Holland activities & structure in 2018 – brief summary

For starters – as part of HSMAI Region Europe – we will of course continue to offer you the type of inspirational events that you have become used to over the years. But in addition to that we will offer you many more ‘cutting edge’ activities. Especially developed for you by HSMAI Region Europe Ltd. and many of them taking place right here in Holland*). Most members of the current HSMAI Holland Board as well as the RevenueProfs Taskforce have agreed to continue as a National HSMAI Holland Advisory Board to look after your interests in particular. And we’re also extremely happy to announce that Kathelijne Soydan will continue to work part time for HSMAI as the Event Manager for our activities in Holland. Hans will continue his involvement with HSMAI ‘behind the scenes’ as a strategic advisor to HSMAI Region Europe. Finally, with regards to the membership structure; this will change from an individual to a corporate membership. We will incorporate both the regular HSMAI and the RevenueProfs membership – and thus allowing more people in your organization to develop themselves in the areas of sales, marketing, revenue management , leadership development and service operation. All this in order to enable them even more to strongly increase your company’s revenue and bottom line.

For more information, please click the following links:

HSMAI Region Europe in a ‘Nutshell’ 
The (tentative) scheduled program in Holland 2017 -2018 
The membership rates 2018

We hope and assume that you realize how valuable your HSMAI Membership will continue to be for you and your company in the competitive- and fast changing world we live in. We therefore strongly suggest you grab the opportunity to stay ahead of your competition. You can do so by simply joining us in a stronger than ever HSMAI Region Europe as of January 2018. We’re here for you!

Kind Regards,
Ingunn Hofseth, Hans Poortvliet, Robert Melaard

 

PS:
Save the date for the following meetings in Holland in the last months of 2017:

September 19th – HSMAI Educational (Rotterdam)
September 26th – RevenueProfs
October 12th – HSMAI Region Europe Launch Event (Amsterdam)
November 2nd – HSMAI Educational
November 23rd – RevenueProfs




HSMAI Holland membership fees

From Individual to Corporate membership! I.e. more value and possibilities with your HSMAI Europe membership in 2018!

Membership rates for hotels, airlines, restaurants, destination companies, cruise lines, tour operators, restaurants, event agencies etc.

—————————————————————————————————————————————————————————-

For Individual hotels, destination companies, restaurants, or other companies in the hotel and travel industry
Included the following activities in Holland:

  • January: New Years Reception
  • March: RevenueManagement Educational
  • April/March Educational during Event
  • May: Holland Educational
  • September: Ahoy- Gastvrij Rotterdam
  • September : The HSMAI Day
  • November: RevenueManagement Educational

Fee: From 1-3 persons: 895 Euro ex. VAT

—————————————————————————————————————————————————————————-

Corporate Mini Package – For corporate offices
Included the following activities in Holland:

  • January: New Years Reception
  • March: RevenueManagement Educational
  • April/March Educational during Event
  • May: Holland Educational
  • September: Ahoy- Gastvrij Rotterdam
  • September : The HSMAI Day
  • November: RevenueManagement Educational

Fee: From 1 to 15 persons: 3,300 Euro ex. VAT

—————————————————————————————————————————————————————————-

HSMAI Region Europe Corporate Medium Package – For corporate offices
Included the following activities in Holland:

  • January: New Years Reception
  • March: RevenueManagement Educational
  • April/March Educational during Event
  • May: Holland Educational
  • September: Ahoy- Gastvrij Rotterdam
  • September : The HSMAI Day
  • November: RevenueManagement Educational

Fee up to 50 persons: 10,500 Euro

—————————————————————————————————————————————————————————-

HSMAI Region Europe Corporate Large Package – For corporate offices
Included the following activities in Holland:

  • January: New Years Reception
  • March: RevenueManagement Educational
  • April/March Educational during Event
  • May: Holland Educational
  • September: Ahoy- Gastvrij Rotterdam
  • September : The HSMAI Day
  • November: RevenueManagement Educational

Fee up to 100 persons: 20,500 Euro

—————————————————————————————————————————————————————————-

Larger companies: Information on demand

—————————————————————————————————————————————————————————-

Associated Membership rates for suppliers and vendors

Start Up company (0‐2 years)
Included the following activities in Holland:

  • January: New Years Reception
  • March: RevenueManagement Educational
  • April/March Educational during Event
  • May: Holland Educational
  • September: Ahoy- Gastvrij Rotterdam
  • September : The HSMAI Day
  • November: RevenueManagement Educational

Fee: 1,225 Euro ex. VAT

—————————————————————————————————————————————————————————-

Corporate Small company Package
Included the following activities in Holland:

  • January: New Years Reception
  • March: RevenueManagement Educational
  • April/March Educational during Event
  • May: Holland Educational
  • September: Ahoy- Gastvrij Rotterdam
  • September : The HSMAI Day
  • November: RevenueManagement Educational

Fee: 2,950 Euro ex. VAT

—————————————————————————————————————————————————————————-

Corporate Medium company Package (less than 100 employees)
Included the following activities in Holland:

  • January: New Years Reception
  • March: RevenueManagement Educational
  • April/March Educational during Event
  • May: Holland Educational
  • September: Ahoy- Gastvrij Rotterdam
  • September : The HSMAI Day
  • November: RevenueManagement Educational

Fee: 6,950 Euro ex. VAT

—————————————————————————————————————————————————————————-

Larger companies: Information on demand

—————————————————————————————————————————————————————————-

Memberships will be invoiced by HSMAI Holland BV, subsidiary of HSMAI Region Europe Ltd




Activities taking place in Holland – 2017 and 2018

Activities taking place in Holland – 2017 and 2018

 

September 19th 2017 : How to use Facebook and Instagram commercially

Speaker Peter Minkjan, founder of Likeconomics (a network of Facebook & Instagram – marketing specialists) and strategic advisor on social advertising and content – will take you through the do’s and don’ts when using Facebook and Instagram as a commercial tool.

A ‘cutting edge’ presentation about two of the most effective marketing, promotion and sales tools available today.

 

September 26th: 3rd RevenueProfs session (2017) at the Dutch Design Hotel Artemis in Amsterdam.

Pricing beyond Rate Parity- The do’s and dont’s about pricing and how pricing can boost your profitability by Joanna Schröder, VP Revenue Management, Deutsche Hospitality and member of HSMAI Region Europe Advisory Board.

Meet also our partners OTA Insight and Travel Tripper. 

 

October 12th 2017 : The future of HSMAI Holland

The future of HSMAI Holland event will be opened by a keynote from Larry Hochman about “The service for unique value- service and loyalty in the digital age”. Larry is one of the most popular keynote speakers in the world (540 speeches in 72 countries) and a former European Business Speaker of the Year. He is one of the world’s most influential advisors on building organisations that deliver an exceptional customer experience. Before beginning his speaking career Larry was a Director at the loyalty management company Air Miles. His roles included Director of Customer Service and separately Director of People and Culture. He was also a pioneer of corporate mentoring in Europe and has been the personal mentor to many top executives.

Meet Ingunn Hofseth, President & CEO of HSMAI Region Europe and others from the team that will share all the new and exciting events that will take place in Holland in 2018. We will also present the new HSMAI Region Europe Board.

 

HSMAI Region Europe Event Trend Barometer

Great corporate culture doesn’t happen on its own accord and more and more companies use events to build their culture, and also more companies use events as part of their marketing strategy. HSMAI Region Europe have worked out an annual barometer for the developments in the event market – the HSMAI Event Trend Barometer. The survey will be done in Holland too in the Autumn of 2017 and afterwards on a yearly basis.

 

November 2nd 2017: Appreciative Leadership (with a personal touch :-) The key lesson I learned during my 19 years with HSMAI.

Over 60% of our customers turn their backs to our businesses due to lack of personal interest and attention. Over 70% of our employees find sincere appreciation and recognition for their work – in the long run – more important than their salaries! The good news? The ‘missing ingredient’ in both cases is the same, and in essence, not a matter of money. The bad news? That very same ingredient is so ultimately crucial to the degree of your success in both business and private life! And it is not for sale! If better personal relationships, more involvement and commitment from those around you and/or higher customer satisfaction is important to you, be sure not to miss this educational session!
Hans Poortvliet will step down by the end of the year – after 19 years – as managing director of HSMAI Holland. He’ll share with you that afternoon the ‘Key Instrument’ in both business and personal live he distilled from the 250+ educational programs he created over the years.

 

January 2018: New Years Reception

TBA: Theme and content will be communicated by HSMAI Holland Advisory Board

 

January 2018: National ROCET & DOCET

ROCET & DOCET is a full day programme on Revenue Optimization Conference, Distribution and Digital Marketing.

Afterwards there will be a possibility for you to get globally certified as a Certified Revenue Management Executive (CRME) or a Certified Hospitality Digital Marketer (CHDM)
This event is tailored to meet the national needs for them that prefer not to travel. HSMAI and our partners will do the travelling and join you in your city so you will save the travel costs. Be challenged. Be inspired.

Theme and content will be communicated by HSMAI Region Europe

 

February/March 2018: Winning for customers – The Service Pledge

In business today it’s all about the customer experience. Everything is getting more and more transparent, booking and search engines become more professional. Margins for errors are so small. Together with highly educated professionals HSMAI Region Europe has worked out a generic method and process to build a service quality strategy for change management and relation management.
We will host a 3 days educational programme for candidates who would like to become HSMAI-certified Executive Coaches. Preferably with a trainer background. Contact us for more information.

Theme and content will be communicated by HSMAI Region Europe

March 2018: RevenueManagement Educational

TBA: Theme and content will be communicated by HSMAI Region Europe Revenue Management Advisory Board

 

March/April 2018: Educational during Event2018

TBA: Theme and content will be communicated by HSMAI Holland Advisory Board

 

April 10th 2018: HSMAI Region Europe ROC and DOC, from 08:00-17:30

HSMAI Region Europe’s 8th Annual Revenue Optimization, Digital Marketing and Distribution for the hospitality industry 2018.
Europe’s number one leading annual events for Revenue Management, Digital and Distribution for the hospitality industry co-located with HITEC Amsterdam 2018

 

April 10th 2018: HSMAI Region Europe Awards- Afternoon/evening from 18:00-23:00

We will celebrate the Europe’s Top 20 Extraordinary contributors to the industry in Sales, Marketing & Revenue Management and the Marketing Awards.

HSMAI European Awards 2017 will also recognise the companies that deserve to be awarded for their great work in Hospitality this year.

 

April 11th 2018: HSMAI Region Europe Think Tanks, from 09:00-14:00

We will host Think Tanks for top executives on the following subjects:

  • Think Tank on Digital Marketing – About 10-15 participants
  • Think Tank on Revenue Management – About 10-15 participants
  • Think Tank on Distribution – About 10-15 participants
  • Think Tank on Customer Loyalty & Relationship Management – About 10-15 participants
  • Think Tank on Sales – About 10-15 participants
  • Think Tank on Winning for Customers – About 10-15 participants
  • Think Tank on Destination Marketing – About 10-15 participants

 

May 2018: Holland Educational

TBA: Theme and content will be communicated by HSMAI Holland Advisory Board

 

September 2018: Ahoy- Gastvrij Rotterdam

TBA: Theme and content will be communicated by HSMAI Holland Advisory Board

 

September 2018: The HSMAI Day

This full day program is meant to give you and your leaders an overview on what is going on the industry. Trends, numbers and updates you need before you complete your business plan. Theme and content will be communicated by HSMAI Region Europe

 

 

November 2018: RevenueManagement Educational

TBA: Theme and content will be communicated by HSMAI Region Europe Revenue Management Advisory Board