Long after most other consumer goods companies were getting detailed reports on how their products were selling, giant perfume makers like Estée Lauder, l’Oréal and Coty operated mostly by intuition.
While they might know that orders from a retailer … Read more
Selling isn’t the province of one department. Here’s how to get the entire company stumping for the cause.
Gifted salespeople — those silver-tongued closers who can peddle saltwater to castaways — are the lifeblood of many a small company, though … Read more
In Context Solutions wants to revolutionize how packaged goods companies test their marketing strategies.
Consumer packaged goods companies like ConAgra and SuperValu spend several hundred million dollars each year on “virtual” market research. Rather than pay, say, 500 people to … Read more
I was with my best friend, which perhaps intensified the romantic atmosphere of the Compleat Angler, as there was no pesky real-life man to spoil it. The restaurant that now houses Aubergine has been here for donkey’s years, since its … Read more
We grew tired of building monuments to God, so in the boom we took to constructing cathedrals to food. Great vaulted expanses sprung skywards around every town, where we were invited to worship not purity, but freshness. The spiritual foundations … Read more
Terence Conran is hoping to lure journalists back to Fleet Street with the opening of his latest venture with Prescott & Partners – a French restaurant and bar called Lutyens.
The 130-cover restaurant in the former Reuters building in … Read more
(CNN) — Raoul Felder still remembers stepping off the Concorde without a trace of jet lag after it whisked him across the Atlantic at twice the speed of sound and wonders why there’s been nothing like it since.
The high-profile … Read more
LONDON — Data from STR Global, the leading provider of market information to the world’s hotel industry, shows the decline of the Belfast hotel market being offset by surprisingly competitive recent revenue per available room. The year-over-year percentage change in … Read more
MADRID — Spain’s tourist outlook for the summer is dismal with sales dropping between five and ten percent as vacationers cut back on spending and the length of hotel stays, predicted Simón Pedro Barceló, president of Barceló Corporación Empresarial hotel … Read more