The HSMAI Europe pre-ITB conference Tuesday 3 March

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The Radisson Blu Hotel, Berlin, Tuesday 3 March, 10 AM – 5 PM

Welcome to the HSMAI Europe pre-ITB Conference focusing on Digital Marketing and Revenue Management. Participation is free for HSMAI Members. For non-members the price is EUR 165, including coffee breaks and lunch (which, of course, applies for members, too).

See registration form, just under the time schedule

You will meet:
Ingunn Hofseth
Ingunn Hofseth
President and CEO, HSMAI Europe
Kerstin Pötzsch
Kerstin Pötzsch
Director International Sales, Robinson Club GmbH and leader for the HSMAI European National Advisory Board in Germany
Erik Muñoz
Erik Muñoz
Chief Marketing Officer at PriceMatch and member of the HSMAI Europe Digital Marketing Advisory Board
Kelly McGuire
Kelly McGuire
Executive Director, Hospitality and Travel Global Practice, SAS Institute
Thomas Landen
Thomas Landen
Marketing Manager – EMEA, Revinate
Stephen Hambleton
Stephen Hambleton
Solutions Engineer at IDeaS
Christina Blaj
Cristina Blaj
Sales Director Europe at eRevMax
nikhil_gupta
Nikhil Gupta,
Director of Hotels and Car Hire, Skyscanner
Frank Reeves
Frank Reeves
Chief Executive Officer, Avvio
Niklas Schlappkohl
Niklas Schlappkohl
Director ecommerce, The Carlson Rezidor Hotel Group, Member of HSMAI Europe Digital Marketing Advisory Board
Lennert de Jong
Lennert De Jong
Commercial Director, citizenM hotels, Member of HSMAI Europe Revenue Management Advisory Board
ingvild_larner
Ingvild Larner
Vice President Guest Relations and Communication, Nordic Choice Hotels
klaus_niederacher
Klaus Niederacher
COO, seekda GmbH
terri_scriven
Terri Scriven
Industry Head, Hospitality, Google
Member of HSMAI Europe Digital Marketing Advisory Board
charlie_osmond
Charlie Osmond
Chief Tease, Triptease
riko_van_santen
Riko van Santen
Vice President Digital Strategy & Distribution, Kempinski Hotels
Member of HSMAI Europe Digital Marketing Advisory Board

Time schedule

When What Who
10:00 – 10:20 Welcome Ingunn Hofseth
President and CEO, HSMAI Europe
Moderators for the day will be Kerstin Pötzsch, Director International Sales, Robinson Club GmbH and leader for the HSMAI European National Advisory Board in Germany, and Erik Muñoz, Chief Marketing Officer at PriceMatch and member of the HSMAI Europe Digital Marketing Advisory Board
10:20 – 10:50 The Path to personalization
Personalization is a hot topic in hospitality today, but companies struggle to understand how to achieve it. In this session,we will present a vision for the hospitality industry, overview the data and analytics required to achieve it, and present cross-industry case studies that demonstrate the value and inspire hotels to envision the possibilities.
Kelly McGuire
Executive Director, Hospitality and Travel Global Practice, SAS Institute
10:50 – 11:15 Next Generation Hotel Marketing

  • Why hotel marketing needs to change
  • How modern travellers uses their mobile devices through all stages of travel
  • What hyper-targeting is and how hoteliers can use Big Data to effectively target their guests
  • How hoteliers can learn more about their guests to deliver effective marketing
  • How millennials differ in terms of brand loyalty and how emotional experiences can create long-term, sustainable loyalty with this generation
  • How Rich Guest Profiles combined with smart marketing will lead to more sales and revenue
Thomas Landen
Marketing Manager – EMEA, Revinate
11:15 – 11:30 Coffee break and networking
11:30 – 12:30 Panel discussion: Next Generation Hotel Marketing
The debate will focus on the move from offline to online spend, importance of measurement and ROI, online visibility as a tool to increase brand awareness. The debate will also focus on the impact on the organization structure with new positions like Chief Digital Officer and more.
Moderator:
Erik Muñoz

Experts:
Niklas Schlappkohl
Director ecommerce, The Carlson Rezidor Hotel Group, Member of HSMAI Europe Digital Marketing Advisory Board

Thomas Landen
Marketing Manager – EMEA, Revinate

Lennert De Jong
Commercial Director, citizenM hotels, Member of HSMAI Europe Revenue Management Advisory Board

Ingvild Larner
Vice President Guest Relations and Communication, Nordic Choice Hotels

Klaus Niederacher
COO, seekda GmbH

12:30 – 13:30 Lunch and networking
13:30 – 13:55 “The Future of Revenue Management is Here: Function Space Revenue Management”
How revolutionary technology solutions can finally drive significant revenue growth in this largely “revenue management forgotten” asset.
Stephen Hambleton
Solutions Engineer at IDeaS
13:55 – 14:10 Tuning Hotel Revenue with Live Business Intelligence Cristina Blaj
Sales Director Europe at eRevMax
14:10 – 14:25 How hotels can work with metasearch partners Nikhil Gupta
Director of Hotels and Car Hire, Skyscanner
14:25 – 14:45 Coffee break and networking
14:45 – 15:10 Delivering transformative growth in direct bookings Frank Reeves
Chief Executive Officer, Avvio
15:10 – 16:10 Panel discussion: Innovation, disruption and sharing- the challenge of change
Last minute booking behavior is evolving – what do Hoteliers do to adapt and catch these guests? The increasing challenge of metasearch websites vs. wholesalers moving online – how to move away from Rate Parity while maintaining Rate Integrity?
Moderator:
Lennert De Jong
Commercial Director, citizenM hotels, Member of HSMAI Europe Revenue Management Advisory Board

Nikhil Gupta
Director of Hotels and Car Hire, Skyscanner

Terri Scriven
Industry Head, Hospitality, Google
Member of HSMAI Europe Digital Marketing Advisory Board

Charlie Osmond
Chief Tease, Triptease

Riko van Santen
Vice President Digital Strategy & Distribution, Kempinski Hotels
Member of HSMAI Europe Digital Marketing Advisory Board

Klaus Niederacher
COO, seekda GmbH

16:10 – 17:00 Networking

Gold Sponsors:

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