An Introduction to CRME
ARE YOU READY TO BE AN INDUSTRY LEADER IN REVENUE MANAGEMENT?
Would you like to be?
Join us as we launch the prestigious Certified Revenue Management Executive (CRME) programme to all European Hospitality Professionals!
HSMAI Europe has partnered with Intelligent Hotels to facilitate, train and support the CRME preparations for you and your team.
Mr Jeffrey Osborne (CRME), CEO of Intelligent Hotels
Join us for a one-hour Webinar at 15:00 (UK, Ireland and Portugal time) Tuesday 1 June, presented by Jeff Osborne (CRME), founder and CEO of Intelligent Hotels, Inc (15:00 in the UK is at 14:00 UTC, equal to 16:00 in the Netherlands, Sweden, Spain, Norway, Poland, France, Italy, Germany and so forth, and 17:00 in Finland and the Baltic countries).
Mr. Osborne has been recognised worldwide for his cutting edge, results driven, approach to the design and implementation of systems that enable hotels to maximise profits through savvy revenue management. Using the expertise developed during a 25-year hospitality career, involving corporate, operational and revenue management positions, Jeffrey Osborne has successfully put his results-driven strategies to work for independent and branded hotels and resorts throughout North America and overseas.
- Brush up on the basics
- Critical information “you need to know”
- The pitfalls of data management – Avoid being trapped by the wrong things
- Strategic Thinking … Are you there yet?
- Critical Action Plan – Do you have one?
- Measure results!
Join us for an energetic 60 minutes as we help you to reach your potential. Get recognised by your peers and existing and potential employers. Get certified!
The webinar fees are:
- For HSMAI members: USD 99.00
- For non-members: USD 159.00
(For membership, please see this page)
So what is Revenue Management all about? This HSMAI interview may explain some of it (text continues below clip):
CRME testimonials
The understanding and acceptance of Revenue Management practices within the Hospitality sector is expanding on a global basis, particularly of late in regions such as Asia Pacific & mainland Europe. The general lack of recognized and qualified professionals in the area of Revenue Management has been a major issue over the past years as Hospitality organizations seek to expand their activities and focus in this area -- now, the CRME designation from HSMAI offers such qualified and certified personnel to fulfill these roles moving forward, an invaluable accreditation to have behind any Hospitality professional in the 21st Century.
— Paul Margaillan CRME, Managing Director, Easy (Ez) Revenue Management Solutions Ltd.
I’m proud to have HSMAI’s Certified Revenue Management Executive (CRME) designation. The certification allows me to sharpen my revenue skills along with separating me from my competitors. I believe the minute we think we know it all, we get stale. The certification and subsequent articles HSMAI’s Revenue Management Special Interest Group have produced allow me to continue learning and challenge how I approach my pricing and strategies.
— Elizabeth Cambra, Corporate Director, Pricing & Revenue Optimization, Outrigger Resorts
HSMAI’s CRME certification program for revenue managers further emphasizes the need to create more recognition and awareness of this critical position. The highly skilled/technical position has grown quickly in the last 15 years from a virtual unknown, to one of high credibility thanks in part to certification programs like the one HSMAI has to offer.
— Tyler Williams, Vice President Revenue Services, Destination Hotels & Resorts
CRME Certification reinforces and validates the Revenue Professional’s level of experience and skill set. We expect all of our Revenue Managers and Directors to become certified by the end of their second year with Loews Hotels.
– Chris Crenshaw, CRME Director of Marketing Intelligence, Loews Hotels
