See What’s New for the Hotel Industry
February 3, 2012 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

We know that as an hotelier, it’s important you keep up to date with the latest technology solutions to help increase revenue, customer retention and loyalty.
There’s so much to tell you about Travel Technology Europe, but here’s some info to help you start to plan your way around the Show (7-8 February 2012, Earls Court, London).
Register FREE today – click here
Meet world-class hotel suppliers
Keep your eye out for the hotel icon on stands at the Show. Follow the Hotel Trail and meet leading hotel suppliers looking to help you improve your hotel’s performance and increase competitive edge. Click here for more
Sessions specifically for you
Experts will delve deep into the latest technology trends for the hotel industry including the HSMAI Europe, who will discuss new trends from a revenue manager’s point of view and Travel Technology Initiative (TTI) on the launch of a revolutionary new hotel identification service called TTIcodes, plus sessions from Digital Visitor on how to use social media to maximise content and Travelport.
Leading experts
With support from HSMAI Europe and Cleverdis – this is the place to be if you are looking to meet experts and discuss the latest industry trends.
Keep up with the competition
These people have already registered – senior decision makers from companies such as Millennium & Copthorne Hotels, The Ritz and Guoman & Thistle Hotels and many more – why not join them and chat about your industry experiences.
There’s so much more going on at the Show – register FREE today for your entry badge.
HSMAI GM Forum in Berlin, Tallinn, Riga and Vilnius
February 3, 2012 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

HSMAI Europe, TripAdvisor and STR Global are pleased to invite you to a workshop on the following topics:
- HSMAI and the HSMAI European Academy
- Upcoming trends and forecasts
- How to best use benchmarking in your business
- Online reputation management
- How to best promote your business on TripAdvisor
The workshops will be held in Berlin, Tallinn, Riga and Vilnius, at these venues and dates:
- Mövenpick Hotel, Berlin, 13:00-16:00, 6 March 2012
- Telegraaf Hotel, Tallinn, 13:00-16:00, 23 April 2012
- Grand Palace Hotel, Riga, 13:00-16:00, 25 April 2012
- Shakespeare Boutique Hotel, Vilnius, 09:00-12:00 27 April 2012
Participation fee: EUR 79.00, including coffee break.
Please visit this page to register for the event.
The HSMAI GM Forum is an HSMAI Europe event aimed at hotel industry professionals, including general managers, hotel managers, marketing managers, sales managers and revenue managers.
HSMAI European Awards – will you be a winner?
January 23, 2012 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

Who had the most innovative and rewarding marketing activities in 2011? Join the HSMAI European Awards, taking place in the Netherlands 24 May 2012, to compete in several categories against other European companies in the hospitality and travel industry.
Please visit this page to sign up and submit your entries. Here you will also find a complete list of categories under the Rules section.
The HSMAI European Awards saw its birth last year, celebrated in London in May 2011, already a successsful event, favourably mentioned in media and blogs across Europe.
The goal of the HSMAI European Awards is to stimulate and encourage good marketing by promoting and rewarding creative marketing efforts. It is not the size of your company or your marketing budget that matters. Rather, we are looking for innovative approaches and solutions to the marketing challenges faced today.
We want to hear your story, and to celebrate the winners with all of you at our award dinner in the Netherlands on 24 May 2012. The same day HSMAI Europe will host a marketing conference with exiting speakers and topics. A separate invitation to the marketing conference and the award dinner will be sent at a later stage.
All entries are submitted online and will be judged by an expert panel of European executives from the hospitality and travel industry.
Entry deadline is Friday 27 January 2012.
Sign up and register your entries now by clicking here
Last year’s HSMAI European Awards in London also saw the naming of the Top Extraordinary Minds in the Hospitality and Travel Industry:
Top photograph: A handful of HSMAI European Awards winners last May.
HSMAI Revenue Management Conference – Revenue Management 2.0
January 20, 2012 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

2011 saw the light of the first European HSMAI Revenue Management Conference, and the feedback was overwhelmingly positive. The hands-on workshops were particularly cherished, so for 2012 we have included more workshops and hot topics, all to make sure that you get the best possible learning outcome – at the HSMAI Revenue Management Conference – Revenue Management 2.0, taking place at the Mint Hotel Tower of London (above) on Thursday 9 February 2012.
Through hands-on workshops as well as key note speakers and exciting panel discussions, you will be able to strengthen your skills in the four main topics of the conference:
- Basic Revenue Management Concepts and Skills
- Profit Management
- Channel and Distribution Management
- Social Media and Online Reputation Management
For further details on topics and registration, please visit this page
Enter2012
January 20, 2012 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

Organized by the International Federation for Information Technology and Travel & Tourism (IFITT), ENTER2012 offers a worldwide and unique forum for attendees from academia, industry, government, and other organisations, to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of information and communication technologies to travel and tourism.
The conference takes place in Helsingborg, Sweden, between 24 and 24 January 2012.
HSMAI is an event partner, and members of HSMAI can attend at the IFITT Partner rate (see details here).
For further details, please visit www.enter2012.org
See HSMAI at Europe’s largest travel technology event
January 20, 2012 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

The Hospitality Sales and Marketing Association International (HSMAI) will be represented at the Travel Technology Europe, the largest exhibition and conference of its kind in Europe, taking place at Earls Court in London on 7-8 February 2012.
Wilhelm K. Weber, Partner, Swiss Hospitality Solutions and Head of the HSMAI European Revenue Management Academy will present a session on New trends from a Revenue Managers point of view at the TTE Travelport Live Theatre on Day 2 (8 February 2012) at 3pm. The next day the HSMAI Revenue Management Conference will take place in London, so you can combine the two events.
Register FREE today -- click here
This is an unrivalled opportunity to discover the markets leading technology solutions to improve your business performance and increase competitive edge. Text continues after video clip.
A visit to Travel Technology Europe will provide quality content, top level speakers and innovative suppliers to ensure you are maximising all distribution channels through the effective use of technology.
Register for your FREE entry badge here
Play the TTE game here
TripAdvisor Expands Partnership with HSMAI Europe
December 22, 2011 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

While strengthening its efforts in local regions, through partnership with corporations like Norwegian news corporation Polaris Media [website apparently not available in English, editor's note], HSMAI Europe simultaneously strengthens its international ties, through an extensive partnership with the world’s leading provider of online customer reviews, TripAdvisor. The agreement was signed Thursday 22 December.
HSMAI Europe and TripAdvisor initiated a partnership in conjunction with the HSMAI European Awards in London last May.
TripAdvisor and HSMAI Europe have decided to expand their partnership in 2012. First on the agenda we find a collaboration on a number of European activities. Current cities and dates chosen are as follows:
- Berlin 6 March 2012
- Tallinn 23 April 2012
- Riga 25 April 2012
- Vilnius 27 April 2012
HSMAI Europe is looking forward to a lasting and solid partnership, of great benefit for our members.
HSMAI Europe has partnered with IFITT for ENTER 2012
December 16, 2011 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

ENTER 2012 is held in Helsingborg, Sweden between 24 and 27 January 2012, organised by the International Federation for Information Technology and Travel & Tourism (IFITT).
ENTER 2012 offers a worldwide and unique forum for attendees from academia, industry, government, and other organisations to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of information and communication technologies to travel and tourism.
Members of HSMAI can attend the conference at the IFITT Partner rate (please see this page for details)
For more information on the event, please visit www.enter2012.org
HSMAI Meeting Exchange
In connection with ENTER 2012, the HSMAI Meeting Exchange will take place on Monday 23 January, 08:30-17:00 at the Elite Hotel Marina Plaza, Helsingborg. Details to be announced at HSMAI.eu shortly.
Photo: Helsingborg, Sweden.
HSMAI Revenue Management Conference – Revenue Management 2.0
December 16, 2011 by HSMAI Newsdesk
Filed under Featured, HSMAI, News items

Next year’s HSMAI Revenue Management Conference takes place at the Mint Hotel Tower of London on Thursday 9 February 2012. 2011 saw the light of the first European HSMAI Revenue Management Conference, and the feedback was overwhelmingly positive. The hands-on workshops were particularly cherished, so for 2012 we have included more workshops and hot topics, all to make sure that you get the best possible learning outcome.
Through hands-on workshops as well as key note speakers and exciting panel discussions, you will be able to strengthen your skills in the four main topics of the conference:
- Basic Revenue Management Concepts and Skills
- Profit Management
- Channel and Distribution Management
- Social Media and Online Reputation Management
Early bird rate until Friday 30 December 2011
HSMAI members: EUR 195
Non-members: EUR 295
(After 30 December an additional EUR 50 will apply to the delegate rate.)
For more information on topics and how to register, please visit visit this page.
Accommodation at the Mint Hotel Tower of London
We have reserved a limited number of rooms at GBP 150 + VAT per night, continental breakfast and Wi-Fi included.
Photo: The Mint Hotel Tower of London lobby.
Ellis to join d2o
October 6, 2011 by HSMAI Newsdesk
Filed under Featured, News items, Travel

HSMAI partner d2o recently hired Bernard Ellis, whereby strengthening the force in pursuing the mission of making PMI as industrial standard in the hotel industry.
“Bernard is one of the preeminent figures in hotel technology sales and marketing in the world. He built his base in the hotel industry by holding a variety of operations and F&B positions while in school. His undergraduate degree, from the College of William and Mary, was in the heart of the hotel and tourism center of Colonial Williamsburg. He went on to get his master’s degree from Cornell’s renowned Hotel School”, d2o’s CEO Young N. Nguyen explains in an email today.
Having both industry experience and a top-notch education, Bernard began an 8-year tenure at Micros, first in product management for its fledgling 8500 PMS, then in sales for its new acquisition, Fidelio, where he was responsible for selling the total solution of PMS, POS, Sales & Catering, F&B Inventory and Cost Control, and Back Office.
Bernard’s next role was in sales and product management at SynXis (now a part of Sabre Hospitality Solutions), where he found himself in the middle of a highly volatile and changing CRS and electronic distribution environment, and acted as one of the earliest proponents of Software as a Service to the hospitality industry. At both Micros and SynXis, Bernard had a working relationship with IDeaS Revenue Optimization (a SAS Company), where he then worked for six years as Managing Director-Americas. He doubled sales year on year for multiple years running, and hopes are high for a similar achievement at d2o.
Bernard served on the advisory board of the HSMAI Revenue Management Special Interest Group, and currently serves as president of the local Metropolitan Washington, DC chapter. He also holds both Certified Revenue Management Executive (CRME) and Certified Hotel Technology Professional (CHTP) designations.
He divides his time between Washington, DC and Rehoboth Beach, Delaware, where, on weekends, he is able to indulge his love for the ocean, cycling, kayaking, and great restaurants, and wherever he is, he enjoys books, movies, and Scrabble. Though single, he is swamped by extended family—four older siblings and forty-two first cousins. Bernard is also quite accustomed to being in a multi-cultural environment: with an American father and French-Canadian mother, he holds both US and Canadian citizenship.






