Seasons greetings

We wish to extend our heartfelt gratitude for everything we’ve shared in the year about to end, looking forward to continuing our work on behalf of our members, also in 2018 – and to the many good and impassioned debates, and much, much more.

Our sincerest greetings to you and your nearest and dearest, for the festive season.

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Warm Regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe

Top photo: Christmas tree. Photographer: Johnny Lai/Flickr.




Join us in Amsterdam in April!

Every year a big group of HSMAI members and partners partake in our annual European conference concerning Revenue Management, Distribution and Marketing. All highly qualified within their field of expertise, who use the conference as a means to further development and in order to meet peers working within those fields.

The response has been very good, and this time we’ll be an even larger group, and you are very welcome to join us at Europe’s number one place for the latest trends and news in Revenue Optimization, Digital Marketing and Distribution for the travel, hospitality and event industry.

Tuesday 10 April and Wednesday 11 April 2018, at Novotel, co-located with HITEC Amsterdam 2018 – and you are very welcome to attend.

The combination of HSMAI Region Europe events makes the occasion indispensable for leaders across various disciplines.

HSMAI Region Europe’s Annual Revenue Optimization Conference (ROC) and Digital & Distribution Optimization Conference 2018 (DOC) co-located with HITEC Amsterdam 2018.

Top experts and inspirational speakers, sharing their insights and tips on Revenue Optimization, Digital Marketing and Distribution. In the evening you are welcome to join us and enjoy great music, dinner, networking and our Awards Ceremony.

You can already sign up today to secure Early Bird rate!

Wednesday 11 April

We have developed a new concept called Curate – An HSMAI Executive Insights Forum.

This event is by invitation only, and the attendees at Curate must be senior executives from the new Organizational Memberships Companies.

One of the unique aspects of the event will be the corporate attendee composition and conversation that is across all disciplines of sales, marketing, distribution, service operation, and revenue management, as well as company types represented in HSMAI Organizational Membership.

Please contact us for more information at postbox@hsmai.eu

Our partnership with Accor Hotels is excellent, and the hotel will more or less be branded HSMAI throughout these two days. We can promise a fabulous programme!

We expect approximately 300 attendees.

You will find a designated Facebook event at this address.

Meanwhile – have a great weekend!

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Warm Regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe




Thank you!

Yesterday many Dutch members, partners , colleagues and family were thanking  Hans Poortvliet for the job he has done for HSMAI and the industry in the Netherlands. The many events took place at the Hotel Theater Figi in Zeist.

Hans Poortvliet  has  been working for HSMAI for almost 20 years, as the Managing Director for the Netherlands. He also shared his thoughts on appreciation, his favourite topic. After all he is also the founder and the man behind the Complement Day!

Hans is warm, inclusive and innovative, and the members appreciate him a lot. He and I have been working together for many years and our relationship has only been strengthened, year by year.

He now lives in Spain, where he has started a Bed & Breakfast with his wife, and his last day for HSMAI Nederland will be by the end of this year, but he will continue his involvement with HSMAI “behind the scenes” as a strategic advisor to HSMAI Region Europe.

HSMAI Chapter Holland will no longer exist by the end of this year, and HSMAI Region Europe will  be responsible for all Dutch activities. HSMAI will be very active in the Netherlands. We will keep the current activities and add new activities to the agenda.

We are also extremely happy to announce that Kathelijne Soydan will continue to work part-time for HSMAI as the Event Manager for our activities in Holland. A better Event Manager is hard to find! Thank you for all the support for the last 15 years, Kathelijne. You are both wonderful.

Underneath you will find some photos from the many activities yesterday.  Please also see the video (albeit in Dutch):

Have a wonderful weekend!

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Warm Regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe

Top photograph: Kathelijne Soydan and Hans Poortvliet.




Ingunn Weekly: A Thank You!

We have got valuable advices from our members on the european Sales Advisory Board on our newly developed HSMAI Region Europe Event Trend Barometer. All the questions are now completed and I have to say it has become very good.

Next week
We have been collecting email addresses to corporate buyers (MICE) in several countries in Europe and a big thank to the members that has helped us. The survey will start next week but if you reach out to us by early next week you are still able to help out.

HSMAI and our members from the hotel, event and travel industry (www.hsmai.eu) are reaching out to them about a survey we are conducting about events. More and more companies use events, from smaller meetings to larger conference/ congresses, to build their culture and as part of their marketing strategy. HSMAI Region Europe have decided to get more involved in the event industry by starting the HSMAI Event Awards, and now the new Event Trend Barometer – an annual barometer for the developments in the event market.

The survey should only take 10 minutes, and their responses are completely anonymous and will be collated with others by HSMAI, with the aim to find out how to advance the event industry. The final result will be presented in HSMAIs own channels, i.e. online, at our events, magazines, and through appropriate external channels. From all who complete the survey HSMAI will draw 5 participants who will get a stay at a hotel for a weekend for two persons included breakfast at an optional destination in Europe.

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation. HSMAI Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

If you have any questions about the survey and/or want to help us to reach out to your customers, please email us: postbox@hsmai.eu

We really appreciate your help!

Have a wonderful weekend

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Warm Regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe




A rewarding week – and HSMAI America’s 90th anniversary

What a week it has been for us in HSMAI, starting off with the Norwegian HSMAI Day in Oslo! We would like to take the opportunity to thank all those who contributed, as speakers and panelists – and, of course, the participants. Simultaneously an Oslo meeting took place, gathering corporate customers as advisors, with the 10 January HSMAI Meeting and Event Exchange in mind.

Last Tuesday morning we set off to Frankfurt, in preparation of the following day’s HSMAI Region Europe Leadership Day, consisting of loads of updates and discussions, attended by a great number of our many Advisory Boards’ members.

Among other things the various Advisory Boards held separate meetings for several hours, working on their respective definitions and visions for the year 2020.  We are preparing for the future with a strong focus on the following:

HSMAI Region Europe 2018

HSMAI Region Europe 2017/2018 – Draft

We have managed to create a sound corporate culture, in which everybody contributes, among whom many with high level of qualifications, on a European as well as a global level. They enjoy getting involved in HSMAI and to meet like-minded colleagues, and where they can contribute to the further development of the industry.

On Thursday we co-hosted a conference in Frankfurt with our German partners Travel Industry Club (TIC), where we also reported on the outcome of our Leadership Day.

It has in fact been less than three years since we started working exclusively pan-European, including countries such as Germany, and we already work closely with many of the most prominent companies in Europe. We are thankful.  We will continue to work with our many Advisory Boards to drive the industry forward.

The first pan-European Leadership Day took place in Frankfurt in September 2015. Last September it was held on the French riviera. This year we returned to Frankfurt, but next year will be somewhere else in Europe.

Bob Gilbert (American and Global HSMAI President & CEO ) and I are soon meeting again, to determine how we together can cooperate in order to create more global synergies, while retaining national and regional proximity.

This week HSMAI in the US celebrated its 90th anniversary. We congratulate and salute them! We are so proud of our mutual history. I am sorry that I wasn’t able to attend the celebration, but luckily I was able to show this six-minute-long video in last Thursday’s Frankfurt conference:

Have a good weekend, and hope to see you soon!

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Warm regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe

Photo: From HSMAI Region Europe and Travel Industry Club’s joint Frankfrurt conference on Thursday 7 September 2017.




Winning for Customers

Providing excellent service is more important today than it ever was, and as we know the process needs to start in every company’s top management. Which is why we are very pleased to announce that this week Mia Touzin Leffler visited Oslo for three long days working on Linda Ramberg and Kari-Anne Røisland’s respective certifications.

Within a month’s time both will be certified to coach future customers through the programme on HSMAI’s behalf, with more coaches to come.

The updated programme that our certified coachers are to present to our customers has been made available here:

Prepare to win (PowerPoint presentation)

Text continues under the picture.

The Service Pledge.
The Service Pledge.

If you are interested in learning what this means, please do not hesitate to get in touch.

The certification process will be made available to others in London in the end of July. Please see this page:

hsmai-europe.com/2017/04/27/get-certified-as-an-executive-coach-to-facilitate-service-pledge-workshops/

The updated programme that our certified coachers are to present to our customers has been made available here:

Prepare to win (PowerPoint presentation)

Have a great day!

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Warm regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe

Photo: Workshop situation. Stock photo from PhotoAlto, digitally enhanced by HSMAI newsdesk.




Coming to a city near you

We would like to invite you to join us for an afternoon and evening of education and networking followed by drinks and snacks.

Its FREE to attend for both HSMAI members and non members if you are working in the hotel and travel industry. 

See all the invitations in this letter and sign up today!

Barcelona: hsmai-europe.com/2017/05/18/hsmai-region-europe-in-barcelona-wednesday-may-31st/
Madrid: hsmai-europe.com/2017/05/18/hsmai-region-europe-roadshow-in-madrid-thursday-june-1st/
Helsinki: hsmai-europe.com/2017/05/18/hsmai-region-europe-in-helsinki-tuesday-june-6th/
Copenhagen: hsmai-europe.com/2017/05/18/hsmai-region-europe-in-copenhagen-wednesday-june-7th/
Stockholm: hsmai-europe.com/2017/05/18/dont-miss-goran-adlen-in-stockholm-june-8th/
London: hsmai-europe.com/2017/05/09/dont-miss-steven-van-belleghem-in-london/
Dublin: hsmai-europe.com/2017/05/09/hsmai-region-europe-roadshow-in-dublin/

Have a wonderful evening!

Ingunn Hofseth
President & CEO

HSMAI Region Europe

About HSMAI Region Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation based in London.

Mission

The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

HSMAI Region Europe Service Pledge

We pledge to provide transparent and neutral environments
We pledge to drive personal and professional growth
We pledge to be your industry point of reference
We pledge to provide you with cutting edge tools to grow your business
We pledge to go above and beyond to engage you




Ingunn Weekly: The Service Pledge

At our european leadership day in France in September we decided to move on with the development of our important initiative – The Service Pledge. The program consist of workshops, gamifications and Awards.

This week we have been in Spain, hosting the first internal pilot workshop for the service pledge together with a few potential trainers. Mia Touzin is HSMAI Region Europe Education Adviser and she works part time for us. She is the Former Field Leader, Hospitality and Event Management degree programmes at the University of West London. She also has background from the industry as well as from Glion in Switzerland. She has been developing the program for us and also facilitating the workshop and we have gone through all the material and the well documented model to work out a company’s service pledge. During the workshop we have also worked out a proposal for HSMAI Region Europe Service Pledge. More about that later.

Here is a little more information on why we are doing this:

In business today it’s all about the customer experience. Everything is getting more and more transparent and margins for errors are so small. Even if the customers are the most valued assets, there is not so common for companies to have their own service pledge. Most companies have a vision and a set of values. We believe it should be equally important to have a service pledge – what customers can expect from us – and also to communicate that to their customers.

We introduced the program during our leadership day in France and got very good feedback and among other that this will become amongst the best programs we have ever done. In our conference in Amsterdam, the ROC & DOC at the 29th and 30th we will introduce the program. Our role (Mia) will be to certify trainers that will act on our behalf in different countries and we are working on the business model as we speak

Next step will be a meeting in Amsterdam March 30th. See here:

Introduction to The Service Pledge, how to become a certified trainer and to learn about the benefits to your organisation Sign up here: http://hsmairoc.eu/think-tanks/

About HSMAI Region Europe:

Vision
The leading meeting place of the industry.

Mission
The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level.

The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

Values
Our values show in all we do – from the development of activities to communication with our members and partners.
Engaging
Enabling
Connecting

Have a great weekend!

 

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Warm regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe




Mike Leven

Yesterday some of us were lucky enough to spend more or less the entire day with Mike Leven. Few, if any, fascinate me more than him. He is one of the most prominent US hotel icons, but it is his warmth, wisdom, humility and commitment to leadership, customer service, which is quite unique, and the way he works to improve and empower those around him, that really makes him stand out.

Mike has been working internationally all his life, and is up-to-date in most areas, including politics. I have had the distinct pleasure to have him as my mentor for three years, and counting, but now it’s time to take it to the next stage, coaching future mentors for the HSMAI Region Europe Mentor programme.

“Everybody” wants a piece of Mike Leven, who is more than happy to share his fortune with worthy benefactors. HSMAI in America received USD 1.5 million, and named their Leadership Day after him.

The University of Florida just recently received USD five million. Mike Hampton, Dean of Chaplin School of Hospitality & Tourism Management at Florida International University shared parts of the day with us yesterday, and today we’re returning the visit.

We are really looking forward to that. If you’re interested in becoming or to have a mentor, please don’t hesitate to get in touch.

Please also see this presentation on The Service Pledge, which is another big HSMAI Region Europe project (click the icon):

PDF-mappe

We wish you a terrific weekend!

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Warm regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe

Top photograph: Young Ngyuen, Founder and CEO, d2o, Brigitte Gruber, Founder and Managing Director, Reburg & Partners; Per Griwel, VP Commercial, Thon Hotels; Mike Leven, Volunteer CEO, Georgia Aquarium; Ingunn Hofseth, President and CEO, HSMAI Region Europe; Mike Hampton, Dean, Florida International University; Jarle Moen, Thief Executive Officer, THE THIEF; Roksela Miha, PA and Project Manager, HSMAI Region Europe, in Florida, 17 January 2017.




Ingunn Weekly: Corporate Culture

We at HSMAI Region Europe are very lucky to work with many not only knowledgeable but also supportive and positive people.

As well as our team members, also many of our advisors and supporters bring such wonderful positive energy to each meeting and call, and we can count on their support in the good times and the bad. This is very important to us: we want to work with people with a positive attitude. This is not to wash away potential issues or disagreements as we are always open for feedback and work for the best for the industry. But the people we work closely with, like our own team, always stand behind HSMAI and lift each other up. Together we ensure that we keep growing and developing – and don’t forget to have some fun too!

With this I wish you all very happy holidays and a positive and successful New Year 2017!

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Warm regards,
Ingunn Hofseth
President & CEO
HSMAI Region Europe