HSMAI and Hotelchamp webinar on Personalisation and Persuasion, the key to increase direct bookings

In co-operation with HSMAI Region Europe’s close partner Hotelchamp, we are delighted to be able to invite you as partaker of the HSMAI and Hotelchamp webinar on Personalisation and Persuasion, the key to increase direct bookings, held between 4 PM and 5 PM CET (please check your local time on registration page) on Thursday 19 October 2017.

Around the world, hotels are searching for solutions to increase sales through their direct channels and improve their digital guest experience. With the majority of guests now booking online, technology has completely disrupted the traditional hotel distribution model, forcing hoteliers to revise their strategy in order to compete in this new digital ecosystem.

But by combining intuitive personalisation and tailored persuasion techniques, it is now possible to provide your website visitors with the same unique and individual experience that your hotel is famous for. Learn how to engage and interact with potential guests and optimise your direct channels to regain control of your revenue, profitability, customer engagement and data!


Hotelchamp: Jess Enright
Positioner: Fabian Messer

Welcome, one and all!

Register today!

HSMAI Holland Event: Pricing beyond Rate Parity

After the successful meetings in Amsterdam before the summer we would like to invite you to the 3rd RevenueProfs session (2017) on September 26th at the Dutch Design Hotel Artemis in Amsterdam.

Sign up here!

The program will be as follows:

13:30-14.00 Arrival & registration

14:00-15:00  Pricing beyond Rate Parity
The do’s and dont’s about pricing and how pricing can boost your profitability.
By Joanna Schröder: VP Revenue Management, Deutsche Hospitality and member of HSMAI Region Europe Advisory Board

15:00-15:30  Coffee break and networking

15:30-15:50 Roundtable discussions – Session 1
Concurrent sessions held by specialists in their field, on the following 3 topics:

1.Shifting revenue share from OTA to direct — Strategies to increase direct bookings

Even shifting just a few rooms per day from OTA bookings to direct bookings can make a big impact to your hotel’s profits. But how can hotels implement a successful direct booking strategy? There is more to it than simply setting up a hotel website. In this roundtable, we’ll talk about key strategies that hotels need to know to boost direct bookings. Specifically, we’ll cover website and booking engine optimization, and how to use the same tactics that OTAs use on their own websites to increase bookings. We’ll also discuss how digital marketing plays an important role in the sales cycle and how to use it to direct traffic to your own site instead of OTA sites.

by John Power, VP of EMEA Sales at Travel Tripper

2. OTA Insight – Navigating the changing distribution landscape

Using Smarter data insights to optimise pricing and revenue strategies across online channels.

by Thierry Collard, Business Development Manager Benelux & Nordic Countries, OTA Insight

3. ‘True customer relationship management: the key to your guests’ loyalty’

In this roundtable discussion, we’ll discuss how leveraging data within a CRM can pave the way for hoteliers to improve communication channels, learn more about their guests with every interaction and ultimately, drive brand loyalty.

by Keith Povah, Sales Manager EMEA, Cendyn

15:50-16:20 Roundtable discussions – Session 2
A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

16:20-16:40 Roundtable discussions – Session 3

A repetition of the above mentioned roundtable session 1, in order to allow participants to cover topics of their own choice.

16:40-18:00 Drinks and networking



We look forward to welcoming youat Dutch Design Hotel Artemis between 13.30 and 14.00. The program starts at 14.00.

Sign up here

See you there!

Best regards,
Rob van der Beek
Chairman RevenueProfs Taskforc



HSMAI Region Europe welcomes TripAdvisor onto three new Advisory Boards

HSMAI Region Europe today announced that TripAdvisor has joined three new advisory boards: Service Operation, focusing on HSMAI Region Europe’s newly-developed “Winning for Customers – The Service Pledge” programme; the Customer Loyalty & Relationship Advisory Board; and the Destination Marketing Advisory Board. TripAdvisor, the world’s largest travel site, is already an active member of the Digital Advisory Board.

TripAdvisor will be attending HSMAI Region Europe’s leadership day in Frankfurt in early September, and the 2017 agreement also sees a number of TripAdvisor employees joining HSMAI Europe as corporate members.

“We are very happy to continue the partnership with TripAdvisor and to have them active on our Advisory Boards,” says HSMAI Europe President and CEO Ingunn Hofseth,” adding: “In business today it’s all about the customer experience. Everything is getting more and more transparent, booking and search engines become more professional. Margins for errors are so small. Together with highly educated professionals HSMAI Region Europe has worked out a generic method and process to build a service quality strategy for change management and relation management and we are now hosting educational programmes for candidates who would like to become HSMAI-certified Executive Coaches for our new programme, Winning for Customers – The Service Pledge. TripAdvisor is the perfect partner for us.”

Helena Egan, TripAdvisor’s Global Director of Industry Relations, adds “We are pleased to be expanding our cooperation with HSMAI Europe to engage with the hospitality industry and drive awareness of the benefits of working with TripAdvisor.”


HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue. www.hsmai.eu

About TripAdvisor

TripAdvisor, the world’s largest travel site*, enables travellers to unleash the full potential of every trip. With more than 535 million reviews and opinions covering the world’s largest selection of travel listings worldwide — over 7 million accommodations, airlines, attractions, and restaurants — TripAdvisor provides travellers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travellers can find the lowest price on the hotel that’s right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world’s largest travel community of 415 million average unique monthly visitors,** all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.

TripAdvisor, Inc. (NASDAQ:TRIP), through its subsidiaries, manages and operates websites under 20 other travel media brands:

www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, May 2017
**Source: TripAdvisor log files, Q1 2017

Photo: HSMAI and TripAdvisor. Montage: The HSMAI newsdesk.

HSMAI Awards 2016

Europe’s Top 20 Extraordinary Contributors to the Industry in Sales, Marketing and Revenue Management were named during HSMAI Region Europe’s awards ceremony in Amsterdam on Wednesday 29 March 2017, in which Best in Class winners were also named in several categories.

“The hospitality and travel industry requires creative thinkers and innovators. The HSMAI Region Europe Top 20 honours these top achievers in sales, marketing, and revenue optimisation of hospitality, travel and tourism organisations for their accomplishments. The people nominated for this list have also made incredible contributions to the industry as a whole, not just the companies they are representing,” says HSMAI Region Europe President and CEO Ingunn Hofseth.

The RAI Amsterdam Convention Centre served as scene for HSMAI Region Europe’s 7th Annual Revenue Optimisation Conference, as well as the Digital and Distribution Optimisation Conference and the awards ceremony, taking place in the evening, characterised by entertainment and high spirits, with world-class keynote speakers presenting earlier during the day.

Please see photo gallery at bottom of page.

HSMAI Top 20 2016

Thomas Adler, VP Global Revenue Strategy, Melia Hotels International
Richard Biggs, Sr. Vice President – Rev Ops & Distribution, Carlson Rezidor Hotel Group
Dirk Bremer, President, Travel Industry Club
Adriaan Coppens, CEO and Founder, OTA Insight
Steven Dow, VP Revenue Management Europe, Diamond Resorts International
Helena Egan, Global Director of Industry Relations, TripAdvisor
Martin Gahn, CEO and Founder, Top Gain Quality Coaching
Erik-Jan Ginjaar, Managing Director, Postillion Hotels
Chevy Kelly, Managing Director, Deckchair
Paul van Meerendonk, Director Global Advisory Services, IDeaS
Jon Murphy, Director of Revenue, Kaleidoscope Collection
Nina Nieminen, Director of Revenue Management, SOK Ltd
Perra Petterson, Owner, Benchmarking Alliance
Hans Poortvliet, Managing Director, HSMAI Nederland
Stan van Roij, VP Hospitality Solutions, Infor
Joanna Schröder, VP Revenue Management, Deutsche Hospitality
Terri Scriven, Industry Head, Hospitality, Google UK
Rich Tuckwell, Global VP of Sales and Marketing, Avvio
Rajesh Vohra, Director, Sarova Hotels/Hedna
Carl Weldon, COO Europe, Hospitality Financial and Technology Professionals (HFTP)

All presented in this video clip:

The Best in Class Winners

Best Brand Experience in Year 2016: Social Media

Gold: Jaz Hotel GmbH

The jury says:

The winner of this award has a clear focus on social media and it shows! Their Social Wall on their website not only indicates the social media activity of the brand itself, but also that of the users and guests in their hotels. Their equaliser on the website for example shows the users what’s happening in their properties at that very moment by combining factors such as occupancy, users on property page of the website, social activity etc.
The way the video of the grand opening of their Amsterdam property was integrated into a branded player, placed on travel, music and lifestyle blogs, and published on all of their Social channels and promoted on Facebook (with a dedicated budget) resulted that this video by itself has now been viewed over 125,000 times on YouTube and other channels.
It’s obvious that the winner of this year’s Best Brand Experience in Year 2016: Social Media – GOLD Award is on a very succesfull Social Media journey reaching an impressive and fast growing brand awareness. Therefore the winner is Jaz Hotel GmbH.

Exceptional Product/Service Launch of Year 2016

Gold: Diamond Resorts International
Honourable mention: Steigenberger Hotels AG

The jury says:

Introducing new travel products to the general public, as well as showcasing their own properties, had been a strong focus for the last 5 years for this company. To achieve that dream, this year’s winners needed to find a new

  • thinking strategy
  • technology focus
  • and supplier feeds

And they did! Working to a tight deadline, they built the website look and feel, including all content and copy to reflect their ethos within 6 months. And not just that! The 3 platforms they created completed over 500 orders with £ 350,000,- in revenue in just a couple of months.

And the future looks bright, too! In January 2017, this year’s winner officially went live to the world both online and mobile compatible. In the first 24 hours the website received over 5000 hits. And to date: With 0 marketing, and 0 spending behind this project so far, they have generated just under another £350,000.

It’s because of this that the Exceptional Product/Service Launch of Year 2016 GOLD award goes to Diamond Resorts International.

Best Social Responsibility Initiative of Year 2016


Honourable mention: Stayokay

The jury says:

The winner of this award aims to establish an innovative, holistic sustainable hospitality concept that makes it easier for migrants (often refugees) to organise a self-supported, independent life in the Netherlands.
They have two goals:

To create a place for migrants within an existing community where they can work, stay and create with people that share similar values. In other words: an environment where ‘Newcomers’ and the existing society are there to help eachother.
To prove that social causes and economically sustainable business concepts can go together.

The concepts they designed together with various partners (including The Hotel school of the Hague) are centred around the vision that ‘One’s hospitality reflects one’s culture’ These concepts have the active support of the Dutch Prime Minister.
It’s because of this that the Gold Award for Best Social Responsibility Initiative of Year 2016 goes to Pitztop

Outstanding Achievement in Year 2016 in Revenue Management

Gold: AccorHotels Germany GmbH

The jury says:

The winner in this category realised that most us by now have easily access to all rooms related data, have meaningful analysis and KPI’s to analyse our room performance, are experts in RM for rooms, BUT what about MICE?

And thus decided to go forward and decided to THINK TOTAL!

So they built an impressive and innovative Mice Tracker that provides access to all relevant function space data and creates significant KPI’s and dashboards for analysing their function space performance.

In addition to this they developed a user-friendly tool with automatic daily data transfer of their function space performance and trained their Revenue Managers extensively in order to successfully analyse and optimise their function space revenues. Altogether a textbook example to the jury of how to create and implement a well-designed innovative product. And that is why the Outstanding Achievement 2016 in Revenue Management GOLD Award goes to AccorHotels Germany GmbH.

Nominees-Technology Innovator of the Year 2016

Emerald Forest Hotel
IDeaS – An SAS Company
Shopping Minds

Gold: IDeaS – An SAS Company

The jury says:

Revenue managers and marketers at hotels have struggled to develop cohesive strategies that align both marketing efforts and revenue management strategies to help hotels drive the most profitable business. These departments have often worked in silos and are unable to measure or attribute success of their efforts since one is responsible for driving business and the other for yielding it.

The winning product this year collects and aggregates online shopping data from over 5,000 websites globally that equates to 85 million “looks and books” each day. Totaling in over 40 billion consumer data points enabling hoteliers to access this forward-looking data within the same interface as their revenue management system, i.e. Hotels now have the insight to offer

  • more personalized promotions to their actual guests
  • as well as their potential guests(!) that may be shopping their competition
  • as well as direct their advertising spend on dates, markets and/or consumers that are most likely to book their hotel.

This solution helps hotel marketers to become aware of the greatest revenue opportunity at their hotels as well as where their ROI on advertising spend will deliver the best ROI.

It’s because of this that the Technology Innovator of the Year 2016 GOLD AWARD goes to IDeaS – An SAS Company.

The Service Award 2016 Powered by HSMAI Region Europe

Gold: Prize Holding GmbH

The jury says:

The winner in this category became the first hotel chain in Germany to introduce mobile check-ins using the prizeotel app for iOS and Android, thereby offering guests an all-in-one solution. Thanks to its integrated concept, the app is unrivalled by similar products on the market. What makes it unique is it’s 2-way interface between the app and the hotel system, door locking system and payment processor.

In other words: the guests use their smartphone to open their room and call the lift via a simple Bluetooth connection. All this of course conform the latest safety standards (including transmition by encrypted data), but still able to provide information, such as credit card details and door lock activation.

By 2016, more than 6000 downloads had been confirmed and the average number of monthly bookings made using the app is more than 500 for all three hotels.

It’s because of this that the Gold Customer Service Award goes to Prize Holding GmbH.

Company Culture

Gold: Nordic Choice Hotels

The jury says:

The owner, CEO and several of the top management in this hotel chain travel in their area for one month, in an effort to meet as many employees as possible.

While – and by doing so – they create a meeting place where both management and staff can listen, learn, inspire and be inspired at the same time. And this includes all(!) staff, as they realise that, due to the growth of their company, the distance between the decision makers and the hotels getx bigger. Therefore they make it a priority to personally meet the people who greet their guests every day – such as housekeeping, reception, breakfast staff, janitors and so forth – and tell them how important their efforts are.

In addition to this they make sure that they meet witht heir local suppliers and have press meetings in every destination.

Because of all this and the combination of Staff, Suppliers & Press in one laser focused event (making it not only efficient, but also very effective)the jury recognises the Nordic Choice Hotels with the Gold Award for Company culture.

The jury finds the NCT concept of Nordic Choice Hotels so strong and all-encompassing that it also awarded the Nordic Choice Hotels with the 2016 Gold Award for Communication.

Best Digital Marketing Campaign in Year 2016 in the Travel and Hotel Industry

Honourable mention: Postillion Hotels

The Service Pledge Award 2016

There’s also a main prize, awarded to the organisation demonstrating a particular advancement within several of the above-mentioned criteria over a couple of years, pertaining to how integration of efforts within several fields of operation have contributed to the improvement of the customers’ user experience and the credibility of the Service Pledge.

Gold: Aria Hotel Budapest by Library Hotel Collection

This award will handed out in April.

Top photograph: The HSMAI European Awards winners in Amsterdam on Wednesday 29 March 2017. Photographer: Arnold van West.

Margitte Verkruijsse-Reiner joins HSMAI Region Europe team

HSMAI Region Europe have hired Margitte Verkruijsse-Reiner part time until mid-June, to coordinate and finalise the content for the Digital Expert programme for HSMAI Region Europe.

Her last job was at SnapShot, where she worked with business development related to educating customers of all sizes, on data, analytics and demand management. Her attention for detail, great sense of humour and dogged perseverance resulted in a large number of European independent hotels, groups, but also global brands, being introduced to the SnapShot Analytics and Demand Management applications. Before joining SnapShot she was the Sales director for Sabre in Europe.

“Margitte has been an active HSMAI member in both her previous jobs, and is very familiar with our organisation. We are looking forward to working in close cooperation with her for next couple of months, in order to complete the training programme, from her base in Amsterdam,” says HSMAI Region Europe President and CEO Ingunn Hofseth, adding:

“The Digital Expert programme is a high-level Digital Marketing programme HSMAI Region Europe is working on, in cooperation with many of our supporters and advisors. The programme is scheduled to start in Europe in mid-June. We would like to extend our warm gratitude to Avvio, for all their help and support.»

“We also owe a big thank you to some of our Digital Marketing Advisory Board members, who have been very helpful. The Distribution Advisory Board will also be providing content for the programme,” Ingunn Hofseth says.

The programme will be available online by mid-June.

Photo: Margitte Verkruijsse-Reiner to coordinate and finalise the content for the Digital Expert programme for HSMAI Region Europe. Montage: The HSMAI.eu newsroom.

The latest in hospitality Revenue Management, Distribution and Digital Marketing trends presented in Amsterdam 29–30 March

Europe’s  number one leading annual events for Revenue Management, Digital Marketing and Distribution for the hospitality industry is taking place in Amsterdam on Wednesday and Thursday 29–30 March, co-located with HITEC Amsterdam 2017 – and you are very welcome to attend.

hsmai-roc-europe“This is HSMAI Region Europe’s 7th Revenue Optimization Conference, with the added value of Digital and Distribution Optimization, held as a two-day event in Amsterdam’s RAI Exhibition and Convention Centre,” says HSMAI Region Europe President and CEO Ingunn Hofseth, who is pleased to welcome professionals of the entire industry, as they convene in Amsterdam on Wednesday 29 March.

Please visit hsmairoc.eu for further details.

“We hope to see as many of our esteemed colleagues as possible, for a day full of top experts and inspirational speakers, sharing their insights and tips on Revenue Optimization, Digital Marketing and Distribution. In the evening, find out who will get all the awards at the Awards Ceremony,” she says, with an added reminder that the following day’s schedule contains so-called think tanks on Digital Marketing, Revenue Management, Distribution, Customer Loyalty & Relationship Management, Sales, and an introduction to HSMAI Region Europe’s Revenue Management, Digital Expert and Service Pledge training programmes.

Day 1 programme: hsmairoc.eu/hsmai-region-europes-7th-annual-revenue-optimization-digital-marketing-and-distribution-for-the-travel-hospitality-and-event-industry-2017/

Day 2 programme: hsmairoc.eu/think-tanks/

CRME workshop

HSMAI DOC Europe.A workshop, including exams for the CRME (Certified Revenue Management Executive) certification is also set to take place on the second day of the two-day conference, for which you may find detailed information on this page:


HSMAI Awards

Both days will offer a host of leading experts within their respective fields, and then, of course, there’s the HSMAI European Awards 2016, to be held in the RAI Exhibition and Convention Centre in the evening of Day 1.

The Awards 2016 will recognise the people and companies that deserve to be awarded for their great work in Hospitality this year.

HITEC Amsterdam 2017

HITEC Amsterdam 2017.
HITEC Amsterdam 2017.

HSMAI Region Europe’s ROC and DOC conferences are co-located with HFTP’s HITEC Amsterdam 2017, also taking place in the RAI Exhibition and Convention Centre between 28 and 30 March. Please vitis their designated event website here.

HSMAI Region Europe ROC Preferred Gold Partner

ideas logo

HSMAI Global Partner

HSMAI Region Europe Annual Gold Partner

HSMAI Region Europe ROC Gold Partners


Photo: HSMAI Region Europe’s ROC and DOC conferences will take place in Amsterdam’s RAI Exhibition and Convention Centre on 29 and 30 March, alongside HFTP’s HITEC Amsterdam 2017.

HSMAI Region Europe partners new initiative: The Hospitable Cities

In London on Friday 7 April 2017 EP (Entrepreneurs Innovation Centre (EP-IC) and eHotelier are welcoming leaders to share their experiences and thoughts on the factors that create an hospitable destination.

The aim of the day is to create an interactive forum to debate and discuss how cities can change and the role that hospitality can play in that change.

More and more people are traveling globally and cities are facing challenges. Therefore the way cities address these challenges evolve, and how they welcome their visitors is becoming increasingly important.

Hospitality has a central role to play in the economies and success of cities – so how can we work together to offer the best levels of service against this difficult backdrop.

There is real change in the air and there are many cities and countries working on new methods and ways of improving both tourism and the way they interact with visitors.

The summit is for real change in hospitality and to explore what we need to do for the future.

The event will be hosted at Nomura Bank in the City of London and broadcasted live to over 20 hotel schools around the world. HSMAI Region Europe now becomes a partner for the new initiative, The Hospitable Cities. At this same event HSMAI will for the first time hand out the European Service Awards.

The event is limited to 250 senior industry stakeholders from the four key sectors of destinations, operators, suppliers and educators.

The event format will be highly interactive through engaging international keynote speakers, facilitated leadership workshops, networking sessions and leadership panel sessions, to create genuine areas of discussion and material, actionable insights.

Speakers have been selected specifically, based on their leadership influence on destination management around the world, including Africa, London itself, Europe, Dubai, Canada and Australia.

We are delighted to welcome students from International Hotel Schools to present their thoughts and ideas on the day as well as students from 20 invited schools via a live video feed.

The updated programme will be uploaded soon.

Photo: The Hospitable Cities 2017, to be held i London on 7 April. Digital photo processing: Jarle Petterson/HSMAI.

HSMAI Region Europe and Travel Industry Club Germany (TIC) to co-host the pre-ITB event at the Sofitel Berlin Kurfürstendamm

Join us for an afternoon on the topic of “Customer centricity in a digital world” and more. We promise you an afternoon of discovery, expression, humour and meaningful content.

12:00–17:00 Tuesday 7 March 2017

The main speaker of the event is Steven van Belleghem, and his session will last for three hours.

Steven is a thought leader on the transformation of customer relationships and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. He is also the author of three bestselling books. His most recent book, When Digital Becomes Human, received the award of “Best Marketing Book of 2015”.

We are delighted to have Steven as a speaker at our annual pre-ITB event in Berlin. We need to focus on the urgent need for an extreme transformation of the customer relationship in today’s high speed digital world.

Steven’s presentation had our dealers spellbound. He gave our organization a digital wake-up call with great humor and now a new world with exciting perspectives is waiting to be discovered.

Steve Vanslype, Manager Marketing & Communication Vans, Mercedes-Benz

Steven is a regular keynote speaker at our events & every time his performance is an absolute highlight. He has a very unique & authentic style: leveraging a combination of academic depth and well-reasoned cases, he spices up his presentations with a great sense of humor.

Anthony Belpaire, Google

The Sofitel Berlin Kurfürstendamm. Photo from hotel website.
The Sofitel Berlin Kurfürstendamm. Photo from hotel website

Ingunn Hofseth will present HSMAI Region Europe new initiative, the Service Pledge; an initiative to improve the quality of service overall in the industry.

Following, Dr. Peter Agel, Global Segment Leader – Hotels, Oracle and Vice President, Travel Industry Club, will present the results of a Phocus Wright based Consumer Research study, followed by a vibrant panel discussion.

The panel will be chaired by Peter O’Connor, Dean of Academic Programs at ESSEC Business School, while Christoph Führer, Managing Director, FCM Travel Solutions & DER Deutsches Reisebüro GmbH & Co. OHG, and Chinmai Sharma, Chief Revenue Officer at Taj Hotels Resorts and Palaces, will be in the panel.

Networking and drinks will conclude an afternoon filled with meaningful content, interesting insights, humour and discovery.

Following the afternoon event, on the same evening TIC is hosting their annual Awards Night at the same venue. We are happy to announce that TIC is offering a special price for HSMAI members to sign up for the Awards Night at a rate of EUR 99 per person, as opposed to the regular rate of EUR 199 per person for non-members.

In order to get this very special price, please email Benedicte:: bgb@hsmai.no


For HSMAI and TIC Members: EUR 149
For Non-HSMAI and Non-TIC Members: EUR 199

Sign up here:

Powered by Eventbrite

About TIC:


The Travel Industry Club connects decision makers from the entire leisure and business travel industry. The club of the “Travel Makers” was established in 2005 and soon the idea to create a networking platform for decision makers and leading managers from the travel industry has become a success story: Currently the club has over 750 members.

The diversity of the travel industry reflects itself in our activities. The Travel Industry Club sees itself as the “Think-Tank” of the travel branch. We are innovative, like to look forward and challenge the norms of the industry.

The topics offered by the Travel Industry Club not only cover a wide spectrum but are also future orientated. This is reflected in our events calendar, which now features over 50 events per year, which amongst others include: Member Lounges, Award Nights, Networking Events and Symposia. For further information please visit www.travelindustryclub.de

About HSMAI Region Europe:

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.


The leading meeting place of the industry.


The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.


Our values show in all we do – from the development of activities to communication with our members and partners.

  • engaging
  • enabling
  • connecting

Please visit us at: hsmai.eu


Top photo: Steven van Belleghem lecturing on digital development.

HSMAI Region Europe Digital Marketing Event for the third time at WTM London

More than 100 people attended the third annual HSMAI Region Europe Digital Marketing event at WTM London on Tuesday 8th November 2016.

See photos below. See you again next year!

Pictures from HSMAI Region Europe Distribution & Marketing Strategy Conference, Stockholm

Photo: Panel discussion at Distribution & Marketing Strategy Conference on topic ‘Evolving distribution landscape and its effect on the requirements for the Sales Manager of the future’. Panelists: Michael Simon, General Manager Distribution EMEA and APAC, Marriott International; Nina Nieminen, Director of Revenue Management and Distribution, SOK Travel and Hospitality Industry Chain Management (Sokos Hotels); and Nat Estis Green, Senior Global Solutions Engineer, Duetto. Panel moderated by Martin Creydt, Resigning COO, Scandic Hotels.

HSMAI Region Europe held its first Distribution & Marketing Strategy Conference in Stockholm on Thursday 10th November 2016.

The conference took place in a wonderful setting at the Operakällaren venue in central Stockholm and consisted of presentations from many of the Hospitality Industry’s top leaders and other inspirational thinkers as well as a panel discussion on Evolving distribution landscape and its effect on the requirements for the Sales Manager of the future. A part of the day was also an Unconference session – an interactive participant-driven session where conference attendees came up with topics they wished to discuss with their peers at the conference.