Long after most other consumer goods companies were getting detailed reports on how their products were selling, giant perfume makers like Estée Lauder, l’Oréal and Coty operated mostly by intuition.

While they might know that orders from a retailer …

Selling isn’t the province of one department. Here’s how to get the entire company stumping for the cause.

Gifted salespeople — those silver-tongued closers who can peddle saltwater to castaways — are the lifeblood of many a small company, though …

In Context Solutions wants to revolutionize how packaged goods companies test their marketing strategies.

Consumer packaged goods companies like ConAgra and SuperValu spend several hundred million dollars each year on “virtual” market research. Rather than pay, say, 500 people to …