HSMAI Revenue Management Conference – Revenue Management 2.0

The Mint Hotel Tower of London lobby

Double Tree by Hilton – Tower of London, 9 February 2012

2011 saw the light of the first European HSMAI Revenue Management Conference, and the feedback was overwhelmingly positive. The hands-on workshops were particularly cherished, so for 2012 we have included more workshops and hot topics, all to make sure that you get the best possible learning outcome.

The conference will cover four main topics, and workshops as well as key note speakers and exciting panel discussions that will cover several aspects of:

Basic Revenue Management Concepts and Skills
Profit Management
Channel and Distribution Management
Social Media and Online Reputation Management

HSMAI members: EUR 445
Non-members: EUR 345

Register

HSMAI Revenue Management Conference

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Name

Company

Accommodation

Please contact the hotel directly if you need accomodation.

Our Conference Partners

HSMAI Europe thanks their partners:

Conference Agenda

Time	Topic	Details
08.00-09.00	Registration	Coffee, tea
09.00-09.10	Welcome	By Tarjei Gylseth, Project Manager HSMAI Europe and Heiko Siebert, VP Distribution, Mövenpick Hotels and Resorts Management AG
09.10-09.40	European Trends and Forecasts	Sarah Duignan, Director of Account Management, STR Global
09.40-09.45	Break
09.45-10.15	Workshop round 1	Basic Revenue Management Concepts and Skills Profit Management
10.15-10.20	Break
10.15-10.50	Workshop round 2	Basic Revenue Management Concepts and Skills Profit Management
10.50-11.10	Break	Coffee, tea, fruits
11.10-11.40	Workshop round 3	Basic Revenue Management Concepts and Skills Profit Management
11.40-11.45	Break
11.45-12.45	The Impact of Rate Parity on Pricing and Distribution	Panel discussion moderated by Heiko Siebert, VP Distribution, Mövenpick Hotels and Resorts Management AG In the panel: Christian Boerger, Regional Director of Revenue Management EMEA, Mandarin Oriental the Hotel Group Joel Brandon-Bravo, Managing Director UK, Travelzoo Jason Houle, Vice President Travel Solutions, Lixto
12.45-13.45	Lunch
13.45-14.15	Google Hotel Finder - How can Google Hotel Finder help increase revenue for your hotel?	Presented by Satyan Joshi, Travel Industry Manager Google
14.15-.14.20	Break
14.20-14.50	Workshop round 5	Channel and Distribution Management Social Media and Online Reputation Management
14.50-14.55	Break
14.55-15.25	Workshop round 6	Channel and Distribution Management Social Media and Online Reputation Management
15.25-15.40	Break	Coffee, tea, fruits, cakes
15.40-16.10	Workshop round 7	Channel and Distribution Management Social Media and Online Reputation Management
16.10-16.15	Break
16.15-17.00	Panel discussion	Panel discussion
17.00	Finish/Social	Drinks and snacks

Workshops

The workshops will be conducted in small groups where the goal is to actively involve the participants and at the same time provide them with skills and tools they can use immediately in their own work. All workshops will be repeated multiple times, allowing the participants to cover all or most of their topics of interest.

Basic Revenue Management Concepts and Skills

10 Daily actions for a highly successful Revenue Manager

Presented by Antony Shaw, VP Global Training IFH

Learning outcome:

- Daily action steps for any level of Revenue Manager

The ideal revenue management process

Presented by Stan Josephi, Professor NHTV

Learning outcome:

- What is lacking in the structure

- How to fill the gaps

Building a Revenue Management or Distribution Team

Presented by John Scanlon, Director of Revenue Dorchester Collection

Learning outcome:

- Skills a Revenue or Distribution Manager should possess

- What profile/experience should someone have to take on responsibility for a hotel’s Revenue Management or RM Team?

- How to start Revenue Management from scratch

Marketing and Revenue Management: Getting the balance and focus right

Presented by Peter J. Russell, Operations Manager Total Simulation Company

- How to make your marketing and revenue management strategies work together

- Revenue management as part of overall strategy

- The link between product price and placement

Profit Management

Profit Management

Presented by Annemarie Gubanski, Taktikon

Learning outcome:

- How to create the optimal marketing mix to increase net results

- How to organize financial tools to log cost and extra revenue on a market segment level

Channel and Distribution Management

GDS Incentive Programs

Presented by Paul King, Revenue Management Executive Sabre Hospitality Solutions

Learning outcome:

- Optimizing your incentive programs

- How to find the best agents for your hotel or group

Rate or Product Parity

Presented by Anders Johansson, Hospitality Visions

Learning outcome:

- What will influence hotels relationship to OTA`s more?

- What is the right share of OTA business for your hotel?

Controlling Rate Parity with Price Intelligence

Presented by Jason Houle, Vice President Travel Solutions Lixto

Learning outcome:

- Gaining a holistic understanding of the competitive situation through the eyes of the customer

- How to use this information to manage Rate Parity

True Automation

Presented by Wilhelm K. Weber, Partner Swiss Hospitality Solutions and Head of the HSMAI European Revenue Management Academy

Learning outcome:

- When is the right time to introduce automated RM tools, pre-requisites

- What is Direct Connect?

Social Media and Online Reputation Management

Reputation and Customer Review Management

Presented by Tim Unwin, Executive Vice President – Hospitality Solutions Rate Gain

Learning outcome:

- Managing your reputation in alignment with your company strategy

- Can a hotel raise its rates with higher reviews?

- How to turn negative comments into positive outcome

Mobile trends – hype or necessity?

Presented by Ally Dombey, Director Revenue by Design

Learning outcome:

- Current trends

- Driving revenue through mobile marketing

We thank the HSMAI European Revenue Management Advisory Board and our HSMAI Certified Revenue Management Trainers for the input and efforts they have provided:

The HSMAI European Revenue Management Advisory Board

Wilhelm K. Weber, Partner, Swiss Hospitality Solutions and Head of the HSMAI European Revenue Management Academy

Carl Oldsberg, Vice President Revenue and Distribution, Nordic Choice Hotels
Christopher Cooper, Head of Commercial, Mint Hotel Group
Heiko Siebert, VP Distribution, Mövenpick Hotels and Resorts Management AG
Henning Möhn, Regional Commercial Director Nord, Steigenberger Hotels AG
Jorunn Svidal, Director of Revenue Management, Thon Hotels
Thibaut Seillier, Corporate Revenue Manager, Kempinski Hotels
Les Asplen, Head of Revenue Management and Distribution, Best Western Hotels GB
Christian Boerger, Regional Director of Revenue Management EMEA, Mandarin Oriental the Hotel Group

The HSMAI Certified Revenue Management Trainers

Ally Dombey, Director, Revenue by Design
Annemarie Gubanski, Consultant, Taktikon
Stan Josephi, Professor, NHTV
Antony Shaw, VP Global Training IFH

Combine your attendance to the HSMAI Revenue Management Conference with a visit to the Business Travel Show and Travel Technology Europe 2012

HSMAI Europe will be busy in London in February, starting with our HSMAI Meeting Exchange Pavilion at the Business Travel Show 7-8 February. For information about the show, go to http://www.businesstravelshow.com

For an opportunity to exhibit at the HSMAI Meeting Exchange Pavilion, send a request to postbox@hsmai.no

In addition we have partnered with Travel Technology Europe, which will also take place 7-8 February 2012. The second day of the conference, Wilhelm K. Weber, Partner Swiss Hospitality Solutions and Head of the HSMAI Europe Revenue Management Academy, will present on the topic New Trends from a Revenue Manager’s Point of View. For more information about the show, go to http://www.traveltechnologyshow.com

Both events are free to attend as a visitor.

For questions or comments, please contact Tarjei Gylseth at tg@hsmai.no or +47 922 59 315

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