Prize for Obama campaign
June 28, 2009 by HSMAI Newsdesk
Filed under Marketing, News items
LONDON, UK — In a Cannes first, the Obama for America presidential campaign, created by the Obama for America team, scooped the Grand Prix in both the Integrated and Titanium categories.
The Titanium category, which seeks to celebrate ideas that create a movement, also saw Crispin Porter & Bogusky, Bartle Bogle Hegarty New York and Droga5 scoop Titanium Lions for their Burger King, Oasis “dig out your soul” and “great schlep” campaigns respectively.
Read more at Brandrepublic.com
‘Brutally frank’ Saatchi book
June 28, 2009 by HSMAI Newsdesk
Filed under Marketing, News items
LONDON, UK — The adland legend Charles Saatchi is to produce a new book answering 200 questions put to him by journalists, critics and members of the public.
According to the publisher Phaidon, the notoriously reclusive Saatchi will answer the questions “with brutal frankness”.
