New website for HSMAI Europe

Saturday 14 April saw the end of HSMAI Europe’s old website, originally introduced in the summer of 2009, which has been closed for four days, pending today’s launch of HSMAI.eu 2.0 – even though the term “launch” is fairly loosely defined. “We prefer to call it a soft launch,” says HSMAI Europe’s president and CEO Ingunn Hofseth, continuing: “We still have a way to go before we’re completely happy with all functions, features and designs,…

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Great places, great designs

Great places, great designs

They keep telling us not to judge the book by its cover, but we’re all mere humans, easily seduced by an inviting exterior, rendering appearances all the more important. Granted most people would be reluctant to revisit a restaurant if the impression made on a website corresponds poorly with the experience, once there, but wouldn’t it be fair to assume that an inviting place is more likely to deliver than one paying less heed to…

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