Summertime

You must have noticed that our updates of late have been scant, which, in part, pertains to the simple fact that these are lazy days, albeit not for us. Au contraire, we’re busy building new websites and enhancing HSMAI’s European presence in the social media.

First off, HSMAI Chapther Norway, whose website is currently under construction, to reappear as an HSMAI.eu clone with national chapter colours and features, shares secretarial functions with HSMAI Europe. Amid preparations prior to the autumn’s big events, the organisation is busy building online relations and networks, with groups on Facebook and LinkedIn, in addition to our Twitter, Flickr and YouTube profiles.

We will however try to publish news as they occur. Please notify our editorial staff if you know of any noteworthy news: newsdesk@hsmai-europe.com

Whilst these time-consuming enterprises take place, we hope you forgive that our website has entered a summer mode, and wish you all a fabulous summer.

Welcome to our new website

For some time we have had a separate website for the European division of HSMAI in the pipeline, in addition to the national chapters – plans that finally materialise with our launch of hsmai.eu, albeit hosted on hsmai-europe.com.

We’ve decided to take things step by step, by first launching a public version of hsmai.eu, to be followed by national chapters, of which HSMAI Chapter Norway is first, upon which protected sections for members, sporting Special Interest Groups (SIG’s), fora, live chat and a host of member-exclusive features will be implemented, as well as chapter and division president blogs, to mention but a few.

As already touched on in other news, we are very eager to explore the infinite possibilities offered through social media, such as Facebook, Twitter, YouTube, LinkedIn and Flickr, as we’re confident that our presence in the arenas frequented by our members, partners, the industry itself and prospective members, will improve our over-all ability to communicate – as well as to provide a long overdue on-line dialogue.

We also acknowledge that such presence is compulsory for any kind of business or organisation in this day and age, which is why we’ve decided to be at the forefront of the so-called Web 2.0 development. As a matter of fact, our new site is based on a well-known open source blog software, so advanced it even serves as a full-blown CMS (Content Management System), tweaked and customised by our very own Internet and media specialist, in order for the site to adapt the many interactive features of the surrounding social media.

It is our sincerest hope that you find the website – and our yet very recent social media presence – useful. We also hope you take the opportunity to interact with us, which is the general idea with social media.

At this point we hope you share your views on our approach, by voicing your opinion in the comment field below.

Welcome to hsmai.eu – and welcome as our member!

We also hope you’ll join us over at:

• Facebook
• Twitter
• LinkedIn
• Flickr
• YouTube

Succesful meeting on social media

OSLO, Norway — HSMAI Chapter Norway’s breakfast meeting on social media last Tuesday was a success, spurring members and other attendants, as well as the Norwegian chapter itself, to explore the Web 2.0 possibilities.

The 45 attendants were met with fresh coffee and croissant outside the auditorium of VG (Norway’s largest daily newspaper) at eight o’clock, before the immensely inspiring lecture given by Sermo Consulting’s Ingeborg Volan, who, for more than an hour gave numerous concrete examples of successful corporate use of the social media, after an in-depth introduction.

“You simply can’t help feeling happy and inspired by someone able to instigate enthusiasm in the audience, as Ingeborg did during our breakfast meeting,” HSMAI Chapter Norway president Ingunn Hofseth says.

And you have to agree. Only hours following the breakfast meeting, new twitterers from the meeting popped up on our screen, full of praise.

If you don’t have a Twitter profile yourself; hesitate no more. Register here.

The success has led HSMAI Chapter Norway to set up a series of courses on the Internet and social media during the upcoming autumn – with just Ms. Ingeborg Volan.

Here’s a YouTube clip from the event (we’re sorry for the distorted wide-screen format):

Top photo: Some 45 members and non-members attended HSMAI Chapter Norway’s breakfast meeting on social media on Tuesday. Photographer: Jarle Petterson

Social media = free ads?

TRAVELERS at the Liverpool Street Station in London were surprised one morning last January when several hundred commuters, rather than scurrying onto their trains, started dancing.

A day and a half later, the routine, captured by hidden cameras, showed up during a break in the reality television show “Celebrity Big Brother.” The seemingly spontaneous performance turned out to have been an advertising stunt for T-Mobile, a wireless telephone network that used it for a campaign built around the slogan “Life’s for Sharing.”

Read more at the NYT